Micropayments Fuel M-Commerce
The global mobile commerce market excluding mobile entertainment, will become a $40bn industry by 2009, fuelled by a growth in micropayment volumes, according to a new study from Juniper Research. The purchase of tickets (such as car parking and cinema tickets) using the mobile phone, will dominate the growth in m-commerce. Mobile users have started already to show interest in ticketing particularly in Europe and Japan, while in the retail sector, initial applications are geared towards vending machines, but this will see slow growth.