Sign of the Times
Sign of the Times

DoCoMo Tops Mobile Operator Rankings

DoCoMo and Vodafone have been assessed by ABI Research as occupying the “sweet spot” of “Market Innovation and Market Implementation,” in their latest Mobile Operator Performance Matrix, with high ratings on a range of indicators: CAPEX spend per user; non-voice revenue contribution; number and utility of applications and service deployments; EBITDA; share of the global subscriber market; and EBITDA margin.

GPS Mandate Set to Take Effect

A recent article via the Yomiuri Shimbun re-states that services offering the GPS location of callers will be required on all new 3G cell phones in Japan starting April 1st in an effort to aid emergency callers. With the increased use of mobile phones has come an increased number of emergency calls placed on them. Among the 9.39 million emergency calls police received in 2005, 59 percent were made from cell phones. However, callers were often unable to explain their exact location when calling from mobile phones.

KDDI's Sold 2 Million Digital TV Phones

If you stop somebody at the streets of Tokyo who is watching digital broadcasting TV on his mobile handset and ask who is his carrier provider, chances are high the answer will be KDDI au. Having started selling its first one-seg model — the Sanyo W33SA (discontinued) — in December 2005, KDDI au expanded its one-seg portfolio to 12 models, resulting in two million units sold as of February 23, 2007. According to GfK Japan, (as quoted in this KDDI press release — Eds) au group has sold more one-seg compatible handsets than its rivals, grabbing 59.96% of the total market share. WWJ has video demo. with one of KDDI’s early 1Seg. enabled models running Here.

Buy a Burger with your Phone

McDonald’s Japan and NTT DoCoMo announced today that they have agreed to jointly promote e-marketing based on DoCoMo Osaifu-Keitai e-wallet services. The undertaking will include the establishment of a joint venture company to plan and manage e-marketing promotions to McDonald’s newly planned membership club, and the introduction of DoCoMo’s iD platform for mobile-phone credit cards and ToruCa information-capture service at McDonald’s stores.

Ketai Spring Fashion Parade

Celebrating the fast approaching arrival of spring in Japan we have noticed a significant increase in cellphone fashion action lately.. even Wired magazine is getting into the game! Samantha Thavasa has barbie-doll pink N903i designer handset due out in March and Omote Sando Hills held a glitzy fashion show over the weekend to feature Sony Ericcson’s new 703i-series model (yes that would be the smell-phone) complete with a custom TinkerBell design by Disney. JiJi Press video after the jump.

20% of Japanese Parents Give Children Mobile

japan.internet.com recently reported on a survey conducted at the start of the month by Cross Marketing Inc regarding children and mobile phones. 300 members of their monitor panel who had children successfully completed a private internet-based questionnaire. The sample was split 50:50 male and female, and the ages of their children (some of the respondents had more than one) were 11.0% under three years old, 41.7% older than three but not yet entered elementary school, 30.0% in the first two years of elementary school (aged six or seven), 19.7% in the third or fourth year of elementary school, 28.0% in the fifth and sixth year of elementary school, 31.0% in middle school, and 20.7% in high school or older. Full details with graphs Here.