According to the Nikkei, via Reuters, Sanyo Electric will unload its handset sales unit in a deal that could be worth up to 10 billion yen ($85 million). Telecom Sanyo operates 60 retail stores in Japan and serves as a sales agent for DoCoMo and other mobile operators. It offers handsets made by Sanyo as well as other mobile phone producers, the newspaper said.
DoCoMo announced that for the purpose of executing unified and effective promotional marketing activities, it will establish a new Corporate Branding Division on August 1, 2007. Corporate Branding Division staff will assume responsibility for marketing, promotion of customer satisfaction, reinforcement of the corporate brand and other promotional activities.
After last week’s O2 and Telstra i-mode cancellation news came out, it took hardly any time at all for the obfuscation and mis-analyses to hit the Web.
The news, in case you missed it, confirmed that Australia’s Telstra would, and the UK’s O2 most likely would, end their i-mode services; Telstra will terminate i-mode support at the end of this year, while O2 will stop selling new handsets this month and phase the service out over the next two years.
O2 UK was reported to have 260,000 active users, a dozen i-mode-compatible handsets and some 150 sites; O2 Ireland has not stated their subscriber numbers, but the Times said total O2 subscribers were 546,000, implying that Ireland had 286,000 i-moders. Telstra reportedly has fewer than 60,000 subscribers. WWJ members login for the full skinny.
According to an article on Media in Canada, via Mobile Kawya, states; “QR technology has been incredibly successful for marketers in Japan and we expect similar success in Canada,” Michael Gramlow, CD interactive at Dentsu Canada, tells MiC. “It’s a great way to connect with a youth target that’s notoriously difficult to reach – not just because it offers something new and different for them to interact with, but also because it generates a lot of street buzz.” The four-week campaign, which ends on July 15, involves the wild posting of 1,100 posters on construction boards and within frames on office buildings.
TV Bank, a division of the SoftBank Group, has announced a new contents service, Yahoo! Animation, in addition to the Yahoo! Streaming channel which was introduced at the end of May. A so-called digest version of official baseball games, offered free of charge via the operators Yahoo! mobile portal, will include games from Japanese major league baseball teams including; the Chiba Lotte Marines, Tohoku Golden Eagles, Hokkaido Nippon Ham Fighters along with the company-owned Fukuoka Softbank Hawks. The service sounds very much like the product offered by Tokyo-based Craftmax as described in our video interview conducted back in spring 2005.
Docomo and am/pm have begun equipping convenience stores with cellphone recycling bins, so that people can recycle their unwanted handsets. The recycling bins handle all makes and models and are designed to prevent theft. According to this announcement there are currently eight trial locations in place with plans to expand nationwide depending on consumer adoption.
