Wireless Cash: Shopping with FeliCa!
Here is the first of what we at WWJ think will be a rash of easy-to-use cell phone shopping applications using the FeliCa contactless IC chip solution. A few weeks ago we talked to Sony’s Shusaku Muruko, who told us that FeliCa Networks seeks to build a platform for a whole series of apps, and now here is NEC with its LightHolder i-appli technology to smooth the path into mobile online shopping, coupons and discounts, reservations and we hope, beer!
Full Program Run-time 11:30

An exclusive interview with Shusaku Muruko, senior manager of Sony’s Mobile FeliCa Business Division, providing insight on how the FeliCa contactless IC chip (now being trialed on NTT DoCoMo handsets) will soon consign traditional leather wallets to the gomibako of history. In a speech last week, DoCoMo’s “Mr. i-mode,” Takeshi Natsuno, officially confirmed that FeliCa chips will be embedded in this summer’s 506i second-generation handsets — and likely in the next round of FOMA 900i-series 3G handsets as well. With FeliCa mandatory on all new DoCoMo cellies from this summer on, and with crucial partners including KDDI and JCB already on board, FeliCa m-payment technology has a very good chance, we think, of reaching the company’s 60-million-user target for Japan by 2008. If you’re hoping to sell anything via mobile anywhere on planet Earth, this program is a must-see. Full Program Run-time 13:38