New Tech & Services
New Tech & Services

New Tech & Services

NEC Telecom China to Launch Get Personal Brand Strategy

NEC Corporation today announced that NEC Telecommunications (China), a new company and a business entity established in May 2004 to actively pursue mobile solution business in China, introduced a new branding strategy “Get Personal” (Chinese-English translation) to further expand its mobile business in China. Along with the campaign, NEC reveals its new strategy to enter into the mid-low range product market segment to appeal to a wider range of consumers in China. The three N10X series of products with seven color variations, which are also being announced today, are one of the key products for the new strategy.

MediaSeek Develops OCR for BREW

MediaSeek announced that it has successfully developed an optical character reader (OCR) engine designed to be used in camera phones, PDAs, and other mobile devices. The BREW OCR extension extracts and analyzes text image captured with the built-in camera, enabling users to display actual text data on a mobile device’s screen.

MediaArtist Video SDK for 3GPP

Panasonic announced the release of it’s SDK MediaArtist, an MPEG-4 related AV software encoder for the 3GPP/3GPP2 and SD-Video standards, will go on sale Sept. 1st. Designed to operate with the SD memory card in target devices such as a cellphones, car navi systems, television, and camera models which are increasingly being adopted. Configured for the 3G phones of Japan’s wireless carriers and using the 3GPP standard, the original MPEG-4 object model has been significantly extended. Press Release in Japanese.

Cellphones to Track Farm Produce

Japan’s farm ministry will begin a project in fiscal 2005 to create a tracing system enabling consumers to know the “history” of farm products by means of mobile phones, ministry officials said Wednesday. The Ministry of Agriculture, Forestry and Fisheries plans to complete the system, which will cover half of agricultural products, in three years, they said.

CEATEC JAPAN 2004: Ushering in the Ubiquitous Society

CEATEC JAPAN 2004 was officially launched at a press conference held in Tokyo, attended by some 130 members of the press. Shigeru Ikeda, president of the Communications and Information network Association of Japan (CIAJ), opened the conference with a greeting on behalf of the three sponsoring organizations. Jiro Iriye, director of the CEATEC JAPAN Management Office, then provided an overview of this year’s exhibition, which is rapidly becoming a major international event. CEATEC JAPAN 2004 will be held in the 5-day period from October 5 to October 9. The theme of this year’s event is “Ubiquitous Society–Digitally Enriched, Accelerating to the Next Stage.”

Fuel-Cell Mobile Phones for Digital TV

KDDI has teamed up with Japanese mobile-phone manufacturers to develop a fuel-cell-powered phone equipped with functions for receiving terrestrial digital TV broadcasting. KDDI has signed joint development agreements with Toshiba and Hitachi. Although the two manufacturers will develop fuel-cell-equipped mobile phones separately on the basis of their own technology, they will use the same user interface that includes the fuel inlet.