Mobile Users
Mobile Users

Mobile Users

October MNP – Early Results

Japan mobile industry watchers are awaiting the official October stats from the Telecom Carriers Assoc. (TCA) to be posted this week. Considering the figures already announced by both DoCoMo and KDDI at the end of October it would seem that mobile number portability has – as predicted – provided KDDI the most benefit so far. However, after a quick calculation based on the information already available, SoftBank Mobile may well be in the news as a result of what would appear to be rather ‘disappointing’ numbers.

MySpace to launch in Japan with Softbank

joint venture with Japanese Internet and telecoms group Softbank Corp. The 50-50 venture, to be called MySpace Japan, will first offer services for personal computers and will eventually allow users to post photos and write blogs via mobile phones. The firms are expected to announce the deal as early as this week after a meeting between News Corp. Chairman and Chief Executive Officer Rupert Murdoch and Softbank CEO Masayoshi Son. The Japanese version of MySpace is live here however there is still no official announcement from Softbank. [Update: it’s official — Eds]

New Flexibility of Cell Phones

The much-awaited portable-number service for cell phones has started in Japan, enabling users to change carriers without having to change phone numbers. This is a new convenience for customers, but for the cell-phone carriers – NTT DoCoMo Inc., KDDI Corp. and Softbank Mobile Corp. – it heralds the start of a new war. The ease with which users can change carriers is expected to cause fierce competition. It is hoped that the competition will lead to lower fees, better services and more user options.

Mobile Number Portability Price War

Softbank announced it will offer new price plans – lower than DoCoMo and KDDI by at least 200 yen – on the eve of Japan’s Mobile Number Portability launch. Softbank introduced 18 new subscription plans including three packages which allow subscribers to call and message for free at certain times of the day. A recent survey by the Nikkei reported that up to 25 percent of SoftBank customers may switch carriers under the new MNP rule while 19 percent of DoCoMo’s and only 8 percent of KDDI’s users said they may change carriers after number portability.

Mobile TV Embedded e-Coupon System

Nippon Television Network (NTV) and NTT DoCoMo have jointly developed a system to distribute and store video-embedded e-coupons and e-cards to and in cellular phones capable of receiving one-seg terrestrial digital broadcasting. The system uses the one-seg data broadcasting band to automatically store broadcasting program information in a one-seg-capable handset regardless of whether or not it displays broadcast video. NTV and DoCoMo are considering distributing location-dependent coupons and coupons intended for users with target attributes.

Sony Ericsson's Mobile Music Buzz

Sony Ericsson today announced a new promotional space for developing artists called M-Buzz. The initiative will use Sony Ericsson’s established PlayNow service, which has been enhanced to include full-track music and allows consumers to download music to Sony Ericsson phones in just four clicks. M-Buzz will go live on 2 October and downloadable content will be made available, in a phased approach, in 20 markets which already offer secure full-track over-the-air music download services.

Mobile email rocks!

I’ve had some interesting discussions in the past ten days with folks in Japan, Europe and elsewhere on the topic of mobile email. The topic also came up at last Friday’s W2 Forum seminar on Japan and Korea (“Trends & Insights from Japan & Korea“), held in London and attended by a lively and interesting group of folks from publishers, content providers, media, analysts, ad agencies, tech vendors and others.

DoCoMo Searching for Search Partner

NTT DoCoMo Inc. plans to ally with an online search engine this year to keep pace with expected handset functions by rivals KDDI Corp. and Softbank Corp. “Mobile phones are becoming much closer to personal computers,” said Chief Executive Masao Nakamura during an interview in Tokyo. “We definitely need a search engine.” He declined to name the search engine the company may ally with. Original Source

It goes without saying that since KDDI just announced their tie-up with Google and with SoftBank owning Yahoo! there are few alt. choices left. The betting has already started on whether it will be Ask or Excite.. will be interesting.

Vodafone K.K. Financial Results for Fiscal 2005

Vodafone K.K. has just announced its results for fiscal 2005 (the year ended at 31 March 2006). Positive net customer additions of 169,200 were recorded in the period due to an expanded lineup of handsets well-suited to the Japanese market, improved network coverage, and the launch of attractive price plans. Net customer additions in the period represented an increase of 79,900 compared to 89,300 in the previous fiscal year and achievement of the turnaround plan announced at the beginning of the period. Consolidated operating revenues declined slightly to 1,467.6 billion yen and consolidated ordinary income declined by 51.5% to 74.4 billion yen. Consolidated net profit was 49.5 billion due to an extraordinary profit of 20.0 billion yen.