Mobile Users

Study: Mobile Subscribers More Loyal

editors August 29, 2008 September 30, 2023

According to this press release, a new paper written by Prof. Philip Sugai and Prof. Donghun Kim, both professors at the International University of Japan, consumers to mobile content are more loyal to those sites than subscribers to the same content accessed through the Internet. This research surveyed more than 400 PC and mobile phone subscribers in Japan, and tested their loyalty by finding out how much they would be willing to pay to remain loyal to their current mobile or PC content sites in light of a series of other competing offers.

CIAJ Releases Mobile Usage Survey

editors August 6, 2008 September 30, 2023

Since 1998 the CIAJ has conducted an annual study of mobile phone use in Japan and has released this year’s survey results. This report strives to capture the most recent user trends and has added topics which might forcast growth demand in the domestic market, including: handset replacement cycle trends after the implementation of the new purchasing plans, ownership of multiple devices and consumer interest in new services and functions, such as video use. The full report is available Here.

Cyber University Warned by Ministry

editors January 24, 2008 September 30, 2023

The education ministry will issue a warning to Japan’s first all-Internet university to more diligently confirm the identities of students to prevent the use of ringers posing as students. Cyber University is operated by Japan Cyber Educational Institute, a SoftBank subsidiary established in January 2006, and began offering courses to the public in April 2007.

Japan to License Cellphone Sommeliers

editors January 21, 2008 September 30, 2023

Japan will start licensing cellphone “sommeliers” to help guide consumers through complicated functions as mobile telephones become ever more advanced. The communications ministry said it would support a private-sector plan to launch an exam to license specialists who sell cellphones.

CIAJ Study of Cellular Phone Use

editors July 24, 2007 September 30, 2023

The CIAJ has released their annual report on cellular phone trends in Japan. This year’s study focuses on market trends in handset replacement purchases since the launch of number portability (MNP), the uses of 3G handsets, changes in viewing trends of one-segment digital tv broadcasts with the abundant availability of compatible handsets and interest in other functions, such as m-commerce.

Mobagatown Announces Summer Campaign

editors June 20, 2007 September 30, 2023

DeNA’s Mobagatown site, which hit 5 million users with over 400 million daily page views back in May, has announced an interesting summer Yukata campaign. In co-operation with Aeon dept. store the companies have set-up a virtual avatar catalogue from which members can build, for a modest fee, their outfit based on actual products complete with best dressed contest prizes. This would seem to be a rather slick ad. campaign ultimately designed to drive purchases of the real thing just in time for the summer matsuri (festival) season. The company ran a similar campaign for Nike where customers who bought physical goods were rewarded with virtual prizes.

Kids Phones Worry Airlines

editors June 18, 2007 September 30, 2023

According to this article via the Yomiuri Shimbun, airlines are growing increasingly concerned about children bringing cell phones onto planes, as they could interfere with navigation systems. Airlines are especially concerned about the latest children’s cell phones, which contain a built-in crime prevention function that automatically restarts the phone if it is switched off. [WWJ demo video Here]

Mobile Blogs and SNS Survey

editors June 13, 2007 September 30, 2023

Seron over at What Japan Thinks translated a recently-published report from infoPLANT looking at access trends of blogs and SNS from both mobile phones and PC’s. Conducted between the 15th and 22nd of May 2007 3,709 people self-selected themselves to complete a public survey offered through the NTT DoCoMo iMode menuing system. 61.9% of the sample was female.

KDDeye Camera Phone Image Wall

editors April 20, 2007 September 30, 2023

Here’s a super slick offering for AU camera-phone otaku’s. KDDI has launched this new Flash-based image wall [.jpg] in somewhat stealth mode as we just happened to stumble across it by accident recently. Simply put, members can upload their photos, or short video clips, from their handset or desktop PC. They also provide an easy cut & paste java script for those who hope to see their content appear in the rotating loop and so bloggers help spread the word. As part of the companies popular Duo-Blog service it’s yet another great example of youth targeted community based products which clearly is having a positive impact on their monthly new subscriber additions. Nice one!

Japan Mobile Subscriber Statistics

editors April 9, 2007 September 30, 2023

The Telecommunication Carriers Assoc. (TCA) released their official updated Japan mobile subscriber details (see graphic on our left nav.) for the month ending March 2007. While we had mentioned several times recently that March is the traditional handset replacement month, even WWJ was impressed to see the volume of activity achieved. KDDI’s AU brand continued to show the way with a net increase of 530,000 while DoCoMo, with their latest models line-up becoming more widely available, added a respectable 298,000 new contracts. SoftBank Mobile reported a total gain of 127,000 compared to only 63,000 year-on-year for March 2006 when the company was still running as Vodafone. By far the most interesting numbers relate to the continued migration towards 3G.