When Rei Nagashima, a 20-year-old university student, first saw the new-fangled mobile phone, she thought it was pretty cool, not to mention harmless. Equipped with a tiny camera, the sleek device could take and send not only photos, but video clips as well. It was given to Nagashima (not her real name) by her wealthy boyfriend after she taunted him, half jokingly, to buy her a new mobile phone.
If at first you don’t succeed, then try again – or so says NTT DoCoMo. I-mode, NTT’s mobile multimedia messaging service, was launched in Germany, Holland and Belgium almost a year ago by network operator KPN NV (KPN), but consumers weren’t keen. Now, the Japanese mobile network operator is launching i-mode in France and Spain, and is hoping this second European push succeeds.
The past couple of weeks saw two lavish events at trendy Tokyo venues hosted by carriers NTT DoCoMo and J-Phone to fete their content provider communities (so, yes, there was a lot of overlap in the guest lists). One attendee at the J-Phone event, held at Zepp in Odaiba, reported that it was a sweaty, raucous evening with content community punters packed in six deep. “There was a lengthy line-up of folks waiting to exchange meishi business cards,” she said, adding that a good time was had, evidently, by all.
A regular WWJ reader who requested anonymity (for obvious reasons) send me a blast panning the new Toshiba BREW-enabled CDMA 1X handset. “Just thought you might be interested. I bought a A5304T with BREW last week, and it is crap! Actually, the BREW part and the camera are all right, and the phone design itself is nice; but the user interface and display suck.
Even mobile e-commerce – which has been a bust elsewhere – is starting to take off in Japan. More than a third of mobile Net subscribers have used their phones to buy such goods as CDs and concert tickets, according to the Mobile Content Forum, an industry trade group.
On a cell phone someday soon, you’ll be able to instruct a personal news-gatherer to scour a dozen media sites for headlines within minutes after they are posted. Are you a football, baseball or soccer fan? A new technology will dish up a playback of your favorite team’s winning goal. The technology turns cell phones into computers that can download and execute programs just like PCs.
