Japan Market
Japan Market

Japan Market

Welcome to Aichi Expo 2005

The Aichi World Expo officially opened here yesterday and “Japan has pulled out all the technological stops to show that its gadgetry and ingenuity is the best in the world.” Opposite Toshiba’s digital cinema is Hitachi’s virtual reality safari. Hitachi equips visitors with portable handsets that contain a prototype of its mu-chip, a processor slated to become the key component of future wireless devices, including mobile phones. As the handset is brought close to particular transmitters, it instantly downloads any information on offer in that area and displays it on a small screen.

It's Quiet on Tokyo's Mobile Street. Too Quiet.

Checking headlines around the Web yesterday and today, I was struck by the eerie silence on Tokyo’s mobile street. There is a ton of coverage on the Livedoor/Fuji TV take-over battle, but that’s largely a Web/media topic and not really related to mobile. Where’s all the silence coming from? And could it be related to Vodafone, Softbank or flat-rate mobile voice calling? To be sure, we’re not totally lacking mobile news; DoCoMo have posted a couple of releases in the past two weeks, including the 22 February announcement of Mobile FeliCa, see WWJ’s video coverage here and the 8 March notice on the launch of the N700i and P700i 3G FOMA handsets. Similarly, KDDI have some releases up (but only in Japanese; nothing in English since 8 February), notably on their new W31S music-player form-factor celly from Sony Ericsson.

The UnBearable Cuteness of Kitty

Cute is a way of life for the Japanese regardless of age — and occasionally gender. Rather like George Lucas’ The Force, it permeates all life, binding consumer and corporate galaxies together. The undeniable mistress of power in this universe is Sanrio’s Hello Kitty. It was inevitable that Kitty would join in a fearful synchronicity of marketing with Apple to create a limited-edition Hello Kitty iPod mini.

Vodafone V603 Models Appeal to 2G Mobilers

WWJ’s director of digital media Lawrence Cosh-Ishii was on the platform at JR Ebisu station on Tokyo’s Yamanote circle line earlier today and spotted a new ad for Vodafone’s V603T (from Toshiba). The Toshiba model and its partner, the V603SH (Sharp), released in February, both feature much-improved analog TV and FM radio functionality and the Sharp model has a built in 3D motion sensor. The ad campaign and the new cellys highlight Vodafone’s continued development of cutting-edge 2G models.

ZigBee SIG Japan to Form mid-2005

Ten of Japan’s telecom hardware and communication LSI makers recently announced plans to establish the ZigBee SIG Japan (ZigBee SIG-J) in the summer of 2005. ZigBee SIG-J will be a non-profit organization aimed at promoting the use of the ZigBee short-distance wireless standard. Given Japan’s traditional strength in the design and manufacture of control systems, this could be a hint of big things to come.