Sachio Semmoto likes nothing more than seizing an opportunity when he spots it. Six years ago, the former electrical engineer thought he could crack open Japan’s fossilized telecom sector by connecting businesses to unused lines owned by NTT. Now, Semmoto is smelling opportunity again. On November 10, Japan’s communications ministry granted eAccess one of three new cellular licenses, opening the market to the country’s first new entrants in a dozen years.
Bill Morrow, who heads Vodafone’s Japan operations, said on Wednesday the UK mobile operator was “feverishly in negotiations with quite a few” potential MVNOs. The world’s largest mobile operator by revenues wants to sign up to 10 MVNOs within two years, with the first contract expected to be signed in the next financial year. Such a deal would make Vodafone the first mobile phone network wholesaler in Japan. NTT DoCoMo and KDDI, the country’s largest mobile operators, have said they do not have enough capacity to lease their networks to MVNOs.
Back in 1999, when I was editing Computing Japan magazine, we ran an article entitled “Third Generation Mobile: Three Groups for 3G” looking at the three groups — NTT DoCoMo, IDO-DDI (later, with KDD, KDDI) and IMT-2000 Planning Corp. (later J-Phone) — lining up for a new license. The prediction was that “success for the 3G business depends on the digital content.” Now, 7 years later, three new hopefuls are lining up in a far more mature market, and not only content but also terminals, churn, number portability and voice versus data will be significant factors.
On November 10, Japan’s Ministry of Internal Affairs and Communications said it would grant three new carriers licenses to operate in the 1.7 and 2 GHz bands; BB Mobile of Softbank Corp. and e-mobile of eAccess Ltd. will offer services based on W-CDMA technology while IPMobile Inc. will offer Japan’s first TD-CDMA-based services. The three are expected to launch later in 2006.
The three newcomers are entering a highly competitive market dominated by three existing incumbents: NTT DoCoMo Inc., KDDI Corp. and Vodafone K.K., which reported a collective 89.4 million subscribers as of October 31. The new players are expected to expand the variety of wireless services and pricing levels available, providing more choice and lowering costs — not least of all for terminals — according to one ministry quotation.
Telecom minister Heizo Takenaka pledged Friday to examine NTT’s plan to reorganize its structure and eliminate overlapping businesses. The remarks from the minister of internal affairs and communications came two days after the telecom giant unveiled the reorganization plan, which is designed to offer Internet and telecom services, among others, for corporate clients at competitive fares.
The CIAJ has announced that the "JIS X 8341-4: Guidelines for Older Persons and Persons with Disabilities – Information and Communications Equipment, Software and Services – Part 4: Telecommunications Equipment" has been deliberated by the Japan Industrial Standards Committee, established as a JIS standard, and notified in an official government gazette. These guidelines define items which are essential and items which are desirable from an accessibility standpoint in the planning, development and design stages so that telecommunications equipment can be operated without difficulty by all people, including older persons and persons with disabilities.
Aromatherapy wafts to a high tech edge with Japanese "smell tones" for mobile phones. Scented mobile phone charms release a variety of fragrances to signal incoming calls and email using an electronically stimulated micro scent generator built into a cell phone-style charm. Keitai KunKun (KunKun is Japanese shorthand for the act of actually sniffing) releases a light burst of fragrance for five seconds after the arrival of a call/mail. At least pockets and purses will be sweetly scented.
