Starcom Worldwide Japan won a golden lion at Cannes in the Best use of Internet/New Media category for the Vidal Sassoon Branding i-mode project. The ‘Become an Angel’ cellphone promotion was a game that ran over seven weeks as opposed to simply collecting points and was deemed more engaging as users got to design, build and download to keep, their own custom image.
At the BREW 2004 Developer Conference in San Diego, awards to honor stand-out BREW products and services were announced in six categories. EZFM and EZ Naviwalk won 1st prize in the Best Entertainment and Best Location-Based categories, respectively. Other Japanese entries from Edia Co., MediaSeek Inc., and Namco were selected as finalists in the information, entertainment and productivity categories.
DigitaLife ’04, a consumer electronics exhibition to be held in the Melbourne Exhibition Centre, will offer patrons the ability to carry their wallets, digitally, inside their mobile phones. Upon purchase of their tickets, visitors will be able to carry their event tickets, business cards, ShowCash debit cards and a loyalty card, all in their phones. Tickets will be issued via SMS, and ID cards saved as address book entries. These tickets and ID cards can then be scanned, as if they were physically presented in their paper or plastic form.
QUALCOMM Incorporated pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology, today announced the finalists for its annual BREW Developer Awards, which recognizes outstanding applications developed in the past year for the Company’s BREW solution. QUALCOMM will reveal the award-winning applications during the BREW 2004 Developers Conference, June 7-9, held at the Sheraton San Diego Hotel & Marina.
Seeing is believing! – Travelling to Tokyo to meet some of the best companies and individuals in the Japanese mobile economy once again delivered an incredible ROI for our time and money. Working with Daniel Scuka, co-founder of Toyko-based Wireless Watch Japan, is always fun and very professional, especially on Tokyo turf where Daniel spent 9 years of his life and knows almost everyone. This time, from 12 – 16 April 2004, we enjoyed the company of 10 happy participants including operators, game developers, researchers, analysts, consultants and usability engineers from Germany, Switzerland, Austria, USA, Australia and even Japan…
The Wireless Watch Japan Media Project will co-produce the Mobile Intelligence Tour (MIT) to Tokyo from 12-16 April 2004, promising to be one of this year’s premiere events for extracting business intelligence from the Japan mobile market. MIT aims to expose participants to the best and brightest individuals and companies making mobile work in Japan, the world’s No. 1 wireless market, and will include highly focussed company briefings, presentations, visitations, end-user demonstrations, access to local experts, and industry-related social events.
