Media Companies Take Wireless Route to Consumers
Time Warner Inc. and Walt Disney Co. already ply their wares in cinemas, on television and over the Internet. Now they’re reaching into the mobile phone in your pocket. Some phones can already display pictures and replay video clips, but as networks get faster, it will be possible to watch live newscasts or even a whole movie on wireless gadgets. “The opportunity would be based on an ability to provide a very targeted service to a very targeted customer base,” said Steve Wadsworth, president of Disney’s Internet Group. Disney’s Wadsworth said its wireless business is already profitable in markets where it is well established. Disney first started selling mobile content in 2000 via a partnership with Japan’s NTT DoCoMo Inc.

Mobile image solution developer i-Broadcast appears to have the right profile – over 250 of them in fact. The company’s server engine can recognize the onboard hardware & software profile of specific cell phones and deliver correctly formatted video and image content. On the celly end, a small Java applet displays the content thus avoiding the need for manually creating device-specific files. Why does this matter? Consider that Japan alone boasts over 250 types of mobile phones, and each needs a slightly different version of any given content. Looking to stream video to mobile as 3G takes off in Europe and Asia in 2004? Then you’ll need something like i-Broadcast’s solution. Full Program Run-time 9:40