Content Providers
Content Providers

Content Providers

Japan Mobile TV in the News

TV Bank, a division of the SoftBank Group, has announced a new contents service, Yahoo! Animation, in addition to the Yahoo! Streaming channel which was introduced at the end of May. A so-called digest version of official baseball games, offered free of charge via the operators Yahoo! mobile portal, will include games from Japanese major league baseball teams including; the Chiba Lotte Marines, Tohoku Golden Eagles, Hokkaido Nippon Ham Fighters along with the company-owned Fukuoka Softbank Hawks. The service sounds very much like the product offered by Tokyo-based Craftmax as described in our video interview conducted back in spring 2005.

Mobagatown Announces Summer Campaign

DeNA’s Mobagatown site, which hit 5 million users with over 400 million daily page views back in May, has announced an interesting summer Yukata campaign. In co-operation with Aeon dept. store the companies have set-up a virtual avatar catalogue from which members can build, for a modest fee, their outfit based on actual products complete with best dressed contest prizes. This would seem to be a rather slick ad. campaign ultimately designed to drive purchases of the real thing just in time for the summer matsuri (festival) season. The company ran a similar campaign for Nike where customers who bought physical goods were rewarded with virtual prizes.

JASRAC Wins MyUta Decision

Back in November 2005, Tokyo-based Image City announced the beta launch of MYUTA, a new service allowing subscribers to store their digital music files (for their own personal use) on a central server. A key feature of the service was the capability for subscribers to access and play the stored music tracks on their mobile phones. JASRAC immediately stepped in and contacted Image City, claiming the service required its approval in order to launch. Image City disagreed, saying the service was outside of JASRAC’s domain, and the stage was set for a legal battle.

Gemini Mobile Announces New Investors

Gemini Mobile has raised an additional financing round of $5 million from Japan’s ACCESS, Aplix Corp. and Nomura Securities. Previous investor, Mitsubishi-UFJ Capital, also invested in this latest round. The new funding follows the recent $20 million round from Goldman Sachs announced in March. The new financing will be used for general business purposes including continued momentum of Gemini’s international expansion efforts.

Mobile Novel Sales Growing

The Economist has caught-on to the growth of mobile novels in Japan noting; “with sales of books in decline, a new market has come as a godsend to Japan’s publishing companies. Sales of mobile-phone novels—books that you download and read, usually in instalments, on the screen of your keitai, or mobile phone—have jumped from nothing five years ago to over ¥10 billion ($82m) a year today and are still growing fast.” BusinessWeek ran a good op-ed on this subject last month as well.

MediaFLO Conference in Tokyo

Qualcomm has announced that it will host the first-ever MediaFLO Conference in Tokyo to provide the latest information about their mobile broadcast solution. The event will take place on Friday, June 8 at 14:00 at the Hotel Okura with Omar Javaid, vice president, business development, Qualcomm MediaFLO Technologies, providing a global market status presentation. WWJ interviewed Ali Zamari, international business development manager for MediaFLO, at the Wireless Japan tradeshow last year.