MCN Powers Smart Search
MCN-Inc. has announced they have enabled the launch of Smart Search for Philippine-based Smart Communications, a wholly-owned subsidiary of PLDT. Smart Search is an SMS triggered discovery service that will be targeting the companies 37M subscribers who can use a shortcode to text queries for their favorite downloadable music content. Smart Search will be available for free during an initial promotional period after which each successful search will cost P1.00 per transaction.
The new MCN-powered search service complements MCN’s WAP search solution for the SMART Music Store, which launched in 2008 and offers subscribers real-time access to a growing catalog of thousands of high-value ringtones and full-track music downloads from leading local content providers.