DoCoMo i-mode vs. The Big One
DoCoMo announced yesterday it was launching an i-mode Disaster Message Board service starting January 17 that will allow subscribers to post personal messages at a special i-mode site, an admission that DoCoMo’s overloaded PDC network will just not be able to cope with the flood of calls that will emerge when the Big One hits. “Should a major disaster occur,” says DoCoMo, “the network will undoubtedly be extremely busy as – in addition to the heavy traffic among administrative and relief agencies – ordinary users in the affected locale attempt outside contact to worried relatives and friends.”

DoCoMo Chieftain Tachikawa gave his final press conference of the year and looked happier and more relaxed than we’ve seen him for some time. And he should. After good first half financials and FOMA finally taking off, he was able to give a good spin on DoCoMo’s performance and managed to sling an arrow at Microsoft, as only a spin-off from a monopoly can! Japan’s phone market unexpectedly achieved solid 1H growth; net additions were almost the same 1H 03. 2H was down, but overall growth for DoCoMo will be 80 percent of 02. Japan’s phone market is NOT saturated. DoCoMo still thinks it will achieve 8 percent growth. Non-voice is growing, as well as voice. Japan’s penetration rate still lower than Europe. DoCoMo still sees growth opportunities. Full Program Run-time 20:24