We attended the inaugural Ad:Tech Tokyo conference yesterday at the Prince Park Tokyo hotel to wander the trade floor and take in a few presentations. The “Effective Mobile Marketing Tools & Case Studies” panel was a clearly a must attend, and the room was packed. Moderated by Akihiko Tokuhisa, Director and CTO of the Digital Advertising Consortium, with presentations by Shigeki Tanaka, GM of Corp. Strategy at FeliCa Networks, Alvin Foo VP for APAC at Velti, John Largerling, VP and GM for AdMob Japan and our very own colleague Kei Shimada CEO at Infinita. Some very interesting slides during that session which was closed with very wise observations by Tokuhisa-san, impressive!