Let’s take a quick step back first to note my presentation at the recent Digital Media Asia event. While covering the Japan market, as requested, it actually focused on a niggly question for the several hundred attending delegates. Simply put: the legacy approach of their printing industry charged a cover price, say $1 for the daily newspaper, which did not cover the fixed cost of landing that product on the customers lap. The internet came along and “other people” took the PL risk to lay twisted copper and build base stations, while their “customers” paid the monthly connection fees – and – purchased hardware required to render all those digital bytes.