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CIAJ Releases Mobile Usage Survey

Since 1998 the CIAJ has conducted an annual study of mobile phone use in Japan and has released this year’s survey results. This report strives to capture the most recent user trends and has added topics which might forcast growth demand in the domestic market, including: handset replacement cycle trends after the implementation of the new purchasing plans, ownership of multiple devices and consumer interest in new services and functions, such as video use. The full report is available Here.