New Mobile TV Rules for 2011
Japan telecomms ministry announces new application / delivery guidelines on tv broadcast for mobile as of July 2011 [J] http://bit.ly/2Z8vRr
Machine Translation:
The Ministry of Public Management, Home Affairs, Posts and Telecommunications provided entrepreneur’s recognition standard of the new broadcasting for the portable terminal started after 2011. A soft entrepreneur who organizes the program is separated with the broadcaster in hard respect where the base station is maintained. The broadcaster that broadcasts the whole country is requested to adjust the home cover rate to 90 percent or more within five years from the recognition day. The entry applicant’s investigation is started in September, and application is accepted after ten years.
The new broadcasting starts becoming empty of the frequency band that can do by a complete shift to the terrestrial digital broadcasting in July, ’11 being used. The portable terminal such as cellular phones and car navigation systems is assumed to the receiver. It usually broadcasts in daytime, and the organization that freely combines the image, the voice, and the data communication as the program data of the movie etc. is delivered becomes possible in viewer’s little middle of the night.
The broadcaster should maintain the environment that can be received while even moving by train and car. Providing with service that did not shift an existing broadcasting to a soft entrepreneur as it was but made the best use of the characteristic of the new broadcasting was requested. It is fixed a standard about the ratio of the commercial and the mail order program. To start up the new service steadily, the concrete measure that spreads both and receivers at the early stage is requested. Via Nikkei IT.