Hakuhodo Japan Mobile Users Survey
Detailed research report via Media Sentinel, Japanese mobile usage continues to grow dramatically year-on-year: http://bit.ly/1ax3alL
Machine Translation
In recent years, Internet connection time PC and mobile phone (including smartphone) had expanded, but this time, the minutes and 50.6 Internet connection time from the mobile phone, as a result of extending nearly 10 minutes minutes to 40.4 last year I became (125.2% last year). On the other hand, decline has continued Internet connection time from the PC last year, in the background the spread of smartphones, that the switching of Internet use well on the way to the mobile phone from a PC via the via can ask. Growth of the Internet connection time from the mobile phone, particularly remarkable woman in 20s-30s, (176.8% last year) to 119.9 minutes growth 52.1 67.8 minutes last year in women 20s. It was a result of (163.1% last year) 73.9 28.6 minutes extended minutes from 45.3 minutes last year in their 30s.
Ownership of smartphones in 45.0%, I grew more than 10 points from 31.0% last year. The use of smartphone features, “Mail sending and receiving”, “search”, “call”, “camera” is the center, but especially teen “Watch Video”, “Using the communication application” to “call” or higher, and ” It was a result number to use SNS, a mini-blog “and” game “is high. In addition, respondents said watch TV program while operating the mobile phone has accounted for 48.6 percent. The smartphone is expected to continue to spread rapidly in the future, it is considered that the design of information experience combined with existing media and mobile phone becomes even more important.