Shin-Okubo NFC Coupon Trials
NFC coupon field trials get underway, in both Japan and Korea, with 3 participating telcos on-board for Shin-Okubo! http://bit.ly/12AZBpu
Machine Translation
Three companies Wyeth Sea International, Inc., KDDI Corporation, SOFTBANK MOBILE Corp. for “Shin-Okubo NFC coupon service” to the realization SK Planet. It was agreed to be carried out in the 24 May 25 to August 2013 demonstration experiments.
In this experiment, Android users in South Korea is, day to possession of a NFC-enabled smartphone through download with smartphone apps, the “CONNECT Shin-Okubo”, obtained your information and store 80 Shin-Okubo area to participate in the Service I can get the coupon. In addition, is intended for persons who have checked in to the merchants to place your NFC-enabled smartphone to NFC tags that are installed in the merchants, will provide the check-in coupon can receive discounts and special offers more great. In addition, to be available constantly, and delivers the Korean entertainment news on a dedicated app to a wide range of users, and the ability can receive services similar to NFC tag with QR code to NFC non-smartphones . Through the provision of various services using the NFC functionality of these, as well as field trials the analysis of consumer behavior, we aim to activation of Shin-Okubo area.
These days when economic globalization progresses, Town O2O to embody the future and potential of NFC that infinite experiment towards Japan and South Korea jointly “Shin-Okubo NFC coupon service” implementation, as marketing tool we show the effectiveness of, and demonstrated the end of the experiment, commercialization, and we will strive to activation of the NFC market in terms of analysis of the usefulness of the NFC service that connects the country and country.