DoCoMo Vision 2015 – Shaping Smart Life
DoCoMo has released their Q2 results along with the medium-term plan, see .PDF & conference video material here: http://bit.ly/vl8nGl
NTT DOCOMO, INC. today announced its new Medium-Term Vision 2015 “Shaping a Smart Life” to establish clear steps and initiatives to be implemented in order to realize the company’s Corporate Vision for 2020, “Pursuing Smart Innovation: HEART”. By propelling service innovation and convergence of industries/services with “DOCOMO’s clouds”, DOCOMO will aim to offer enhanced safety and security and deliver more convenient and efficient solutions to people’s everyday lives and businesses, to fulfill smart lives.
Initiatives for evolution of mobile services
DOCOMO will provide customers with greater enjoyment and convenience through flexible and expandable services and content in an open environment, in addition to enhancing operability through a diverse lineup of devices centered on smartphones. In addition to offering customers enhanced security environment and customer-support for greater peace of mind, DOCOMO will deliver a highly stable data-communication environment by steadily expanding the capacity and coverage of its ultra high-speed LTE mobile service, Xi™ (“crossy”). Through such efforts to promote the growth of smartphones and Xi usage, DOCOMO aims to increase smartphone subscriptions to 40 million and Xi subscriptions to 30 million by fiscal 2015. As a result of such growth, DOCOMO seeks growth in packet revenue of 1.5 times between fiscal 2011 and 2015.
New value creation through convergence of industries/services
With an aim to become an Integrated Service Company, DOCOMO will drive innovation through convergence with various industries and services by collaborating with alliance partners, especially in fields that offer great synergy with DOCOMO’s mobile business. New value will be created in a wide range of business domains covering media/content business, finance/payment business, commerce business, medical/healthcare business, machine-to-machine (M2M) business, aggregation/platform business, environment/ecology business, and safety/security business. Through these efforts, DOCOMO aims to raise revenue from new business to approximately one trillion yen by fiscal 2015, an approximately 2.5 increase over fiscal 2011.
Use of cloud and initiatives for building customer trust and delivering peace of mind
DOCOMO will propel service innovation and convergence of industries/services leveraging “DOCOMO’s clouds” (“personal,” “business” and network clouds), to allow people to lead a smart life characterized by enhanced convenience, fulfillment, efficiency and safety/security. DOCOMO will leverage its customer-relations expertise to provide enhanced support to mobile customers and customers in its new businesses. At the same time, the company will expand its social responsibility initiatives and other new countermeasures for enhanced safety and security based on experiences from the Great East Japan Earthquake and aim to become a company trusted by customers even in its new businesses.