Japanese Women Mobile Usage Survey
MMD Labs survey on mobile usage by JPN woman, paid website subs at 77% and noted strong future smartphone interest http://bit.ly/fHZ4mL
Should be noted it seems this small sample was targeted at women in their 40’s [Eds]
In the MMD laboratory (mobile marketing data laboratory), “Use of a pay, portable site and woman’s consciousness survey concerning a smart phone” was executed as a joint research with mobile media “Saving recipe” of Nano media management Ltd.. The investigation object is a woman more than one’s forties, investigation period December 25 to January 11, 2011. The number of valid responses is 254.
When a portable site of a pay monthly sum was investigated, it was understood that 77.2% of the woman registered on a pay portable site for 254 women from mobile WEB “Saving recipe”.
Moreover, when the number of registration was investigated, the person whom 33.2% and a lot of people whom the person who had answered, “One site” had answered next, “Two sites” had answered by 20.9%, “Three sites” became a result in which 20.9% similarly for the enrollee on a pay, portable site. In the question on the registered genre, it is a result “Music (26.5%)”, “Information for daily life (25.0%)”, and “Hobby and sports (23.5%)”.
Moreover, when the registration route of these pay, portable sites was investigated though the person who answered, “List of an official site” is a lot of 58.2% and the results that are, the person whom the person who had answered, “Registered from the banner-type message of a portable site” answered by 19.9%, “Registered from the advertisement of the e-mail magazine of the cellular phone” understands when the focus was applied to the mobile advertising and it has been understood that 35.2% registered from the mobile advertising together with 15.3%.
Moreover, when the interest degree to a smart phone was investigated, it was understood that the person whom the person who had answered, “It was terribly interested” had answered by 24.4%, “It was interested” suited to 45.7% and the woman of 70.1% was answering, “It is interested in a smart phone” for the smart phone non-owner.