Year: <span>2007</span>
Year: 2007

Year: 2007

GPS Mandate Set to Take Effect

A recent article via the Yomiuri Shimbun re-states that services offering the GPS location of callers will be required on all new 3G cell phones in Japan starting April 1st in an effort to aid emergency callers. With the increased use of mobile phones has come an increased number of emergency calls placed on them. Among the 9.39 million emergency calls police received in 2005, 59 percent were made from cell phones. However, callers were often unable to explain their exact location when calling from mobile phones.

Sharp Holds Top Handset Market Share

According to a report issued Feb. 28 by IDC Japan, Sharp continued to lead sales in the Japanese handset market, for the third consectutive quarter, with 21.2% share during Q4 2006. The investigation also noted that domestic shipments increased 11.2% year-on-year with 12.9 million handsets sold during the period. Panasonic claimed 11% with NEC, SonyEricsson and Toshiba all coming in close behind at 9 – 10% of sales volume each.

Yozan Joins WiMAX Spectrum Owners Alliance

YOZAN has become the latest WiMAX operator to join the WiMAX Spectrum Owners Alliance (WiSOA), and company chairman Sunao Takatori has been elected to serve as a WiSOA board member. YOZAN is the first to adopt and provide WiMAX services in Japan and is focused on providing services throughout areas of Tokyo, prior to expanding services to Osaka, Nagoya, and Kyoto. The company operates over 4.9GHz, which is a semi-licensed, registered spectrum in Japan.

Raku-Raku Basic Handset Announced

DoCoMo has announced the newest model in their so-called ‘easy phone’ series, the Raku-Raku Basic, targeted at seniors who require user-friendly handsets equipped with special functions. Specific features include “Slow Voice”, which improves comprehensibility through embedded software that slows the other person’s voice speed, and “Clear Voice” noise-detection, which automatically adjusts voice and ringtone volume according to surrounding noise level. Enhanced “Read Aloud” audibly announces the name of the caller or e-mail sender and provides audio readouts of i-mode pages, while “Simple Mail Generation” offers preset messages for quick replies to e-mails.

Train 'em up early: kids' phones rock!

I was talking to my accountant last week; she’s a smart, self-employed mid-career professional with a husband and kids and she’s definitely one of the more practical-minded Europeans I know.

We were talking about ‘handys’ (keitai, in Germany), and I told her about the huge success the mobile Internet and 3G are having (still) in Japan, versus in Europe where no one’s making a single (Euro) cent on UMTS. Her reaction was typical, but interesting: “I’m not going to use the phone for sending mail or anything but talking. The keypad is far too tiny. It’s just not in the mindset of my generation.”