DNP's Electric Wave Poster
Dai Nippon Printing (DNP) has announced [in Japanese] the development of an information delivery terminal for mobile phones equipped with FeliCa. This so-called Electric Wave Poster system is composed of their ‘PetitPorta’ reader unit and a dedicated URL management server which is configured to deliver information related to the POP (point of purchasing advertisement) to RFID enabled handsets. The total number of accesses for each Petit-Porta location can be tracked and, if desired, a membership prompt is also possible in order to collect user information for loyalty programs or future marketing campaigns.