Last week, sr. contributing editor Michael Thuresson sent in a user-level review of his new Sanyo handset that he uses on the Sprint network. As you scroll through a list of tones, you cannot sample them before you buy them. Hard for people new to this idea to get interested if they can’t do that!
A regular WWJ reader who requested anonymity (for obvious reasons) send me a blast panning the new Toshiba BREW-enabled CDMA 1X handset. “Just thought you might be interested. I bought a A5304T with BREW last week, and it is crap! Actually, the BREW part and the camera are all right, and the phone design itself is nice; but the user interface and display suck.
Even mobile e-commerce – which has been a bust elsewhere – is starting to take off in Japan. More than a third of mobile Net subscribers have used their phones to buy such goods as CDs and concert tickets, according to the Mobile Content Forum, an industry trade group.
Japan’s largest newspaper Web sites get hundreds of millions of page views per month. But many new media pioneers are still unsure where news sites fit into the media mix in Japan — and whether they’ll ever make a profit. A man walks by a bank in Osaka just as it erupts into flames. He pulls out a camera-equipped cell phone — one of 10 million in use in Japan — and snaps a photo.
J-Phone said that on March 3 it will launch “Loco Guide,” a new service that utilizes the J-Sky mobile Internet to bring a broad range of local information to customers based on their current location. Loco Guide searches for location-specific contents so users can quickly obtain information on transportation, restaurants, leisure spots, banks, hospitals, and other services. Previously users had to search different J-Sky content services to obtain location-specific information. However, with Logo Guide, users can now access the contents of multiple sites simultaneously, thereby eliminating the inconvenience of searching different sites to find relevant information.
In Japan, phones and PDAs are viewed within the industry as separate vertical markets. DoCoMo and other carriers – who control the development and sale of cellular devices – have not seen fit to create a hybrid phone/PDA. Is it fear of loss of control over the subscriber billing relationship? Fear of allowing foreign makers – like Nokia – into the market? Is it the lack of Japanese third-party developers who have worked with overseas platforms (like Symbian)? Today’s program looks at a company helping to stir up a market that needs some stirring.
