DoCoMo’s Mobility Newsletter for August is out and has some interesting numbers from their in-house FeliCa survey conducted this spring. In April, DoCoMo entered a strategic business and capital alliance for credit card business with the Sumitomo Mitsui Group, confirming the introduction of mobile wallet services as a key step for the evolution of m-commerce and DoCoMo’s mobile Internet strategy)
NTT DoCoMo has teamed up with Urahara.org and TechFirm to launch a new Felica-enabled service called TownPocket in Harajuku. Customers with RFID chip handsets will have access to easy registration for coupon campaigns, contests and prizes at 153 participating stores in the youth-trendy downtown shopping district. The campaign is set to launch on 8 August and organizers are targeting a total of 300 participating locations in the area by the end of September. [Japanese Press Release]
East Japan Railway Company (JR East) and NTT DoCoMo, Inc. (DoCoMo) announced today that they have signed a basic agreement to discuss joint development and management of common infrastructure for JR East’s Suica e-money and DoCoMo’s upcoming “Osaifu-Keitai” credit card service, both based on FeliCa smart card technology. [Ed’s note: They announced the tie-up at this presser back in March]
Last week’s Wireless Japan Expo was a bit of an anticipointment. With the exception of a few prototype handsets from NEC, WWJ had already reported on much of the technology on display. DoCoMo and Panasonic highlighted the fun of their customizable 901i handsets. One area included display-only custom covers by Japanese artists and designers. MoBaHo!, that joint venture of 88 Japanese and Korean companies beaming 40 channels of video, audio and data programming to handheld receivers, cell phones and car-mounted tuners from their satellite mostly recycled displays from last autumn’s show. Though not really new, Fuji Film’s pocket-sized infrared printer PiVi drew in expo goers with photos next to a mock-up of the Japan National Soccer Team. KDDI showcased their newly announced tie-up with Felica (and Suica) via demonstrations of au 3G phones zipping through JR ticket gates and playing games on Sega arcade machines equipped with Felica readers.
Our guest reporter, freshman media major Christy Nakada on loan from her university in California demonstrates the Felica/au connection at the KDDI booth and brings the PiVi into focus from Fuji in this 4-minute peek-a-boo video from the event.
Fresh off the news wire [Jpn], KDDI just announced they are ready to roll out wallet-enabled handsets for their new “EZ-Felica” campaign scheduled to hit the Ginza sometime this September. According to the company, they are street-testing the new BREW-based application program which will offer digital cash together with a range of membership services including loyalty points for registered users. But wait.. that’s not all! KDDI also announced that from January 2006, the company will enable customers to use “Mobility Suica” in partnership with East Japan Railway Company (JR) as well. It seems like only yesterday (actually, December 2003) we reported “KDDI Joins FeliCa Bandwagon”.
Japanese IC cards have pop posters grooving to a techno beat this summer. Fans of hunky J-Pop star Shogo Hamada just flash their Suica rechargeable RFID train commuter card at specially designed high-tech poster displays around town to reserve a copy of his newest album, My First Love. Japanese are calling this new interactive ad medium, “Denki Posta” (electronic posters). Popping up in all sorts of variations, most have plasma-display panels and flat-panel speakers.
Suica’s IC card technology has been a runaway hit in Japan. More than ten million are in circulation around the country and the service has brought in numerous retail partners for cashless payments at shops and restaurants within the stations. It was developed by Sony together with Japan Railways East Corporation and will soon migrate from hands to handsets. In January 2006, DoCoMo plans to combine their Felica smart card e-money platform with the Suica commuter card into a series of mobile handsets.
WWJ Portable Reportable MP3 audio report
Of the 10 mn Japanese using some form of the FeliCa contactless IC payment system as of 1 April, 700,000 are already mobile-enabled, according to Tokyo’s bitWallet, the joint-venture set up to commercialize Sony’s FeliCa technology. In today’s WWJ Portable Reportable, we speak with Norihiko Fujita, a bitWallet manager working on extending the FeliCa-based “Edy” payment service into mobile platforms. After NTT DoCoMo launched their own-branded “i-mode FeliCa” service last summer, Vodafone and KDDI are playing catch-up in 2005, and they’d better hurry: with 20,000 merchants already accepting FeliCa-based payments, there’s money to be made from mainstream users. (“Edy” stands, somewhat hopefully, for “Euro, Dollar, Yen”).
With little fanfare and no press conference, NTT DoCoMo has released five new 3G FOMA 901iS FeliCa-enabled handsets into the digital world: D901iS (Mitsubishi), F901iS (Fujitsu), P901iS (Panasonic), N901iS (NEC) and SH901iS (Sharp). All have certain features in common with other 901i models, including music players, “3D Sound,” Deco-Mail to decorate email, G-GUIDE interactive TV guide and recording programmer (see the .pdf for full specs). New features include a 4-megapixel recorded resolution camera for the D901iS and a full Web browser on the N901iS. The company says that the 901iS-series is DoCoMo’s first in which all models are equipped for mobile-wallet functions, but the five handsets actually do a lot more than drain virtual bank accounts. The pre-installed Adobe Reader LE, for example, enables 901iS phones to view PDF files downloaded from i-mode sites. The application includes access to all basic PDF functions including scrolling, paging, text searches, bookmarks and page rotation and users can easily email files, dial a number or navigate to a Web link in the file. But wait, there’s more…
The April subscriber numbers are public and the news is mixed, at best, for Big V. Vodafone KK suffered a loss of 180,800 2G subscribers but only gained 141,300 3G users, for a net loss of 39,500 subs. This has got to be disappointing given that the March’s loss had fallen to a mere 7,400 and company management were likely hoping April would see a turnaround with the net change moving into the black.
Vodafone K.K. and bitWallet, Inc. announced today they would partner to provide Edy electronic money services to Vodafone K.K. Mobile FeliCa-compatible handsets, which are scheduled for an initial target date of October 2005. The main items of the agreement include bitWallet providing Edy electronic money clearing services to Vodafone K.K. Mobile FeliCa-compatible handsets, Edy e-money services to start when the handsets launch, and bitWallet will offer Edy e-money applications as Vodafone-compatible V-applis (these would be downloadable Java apps).
