JR East, NTT DoCoMo, Sony to launch Mobile Suica handsets
Mass transit meets mobile technology for Tokyo commuters in a new service enabling NTT DoCoMo FeliCa-equipped i-mode cell phones to function as Suica JR train commuter cards. The new service will combine DoCoMo’s FeliCa smart card e-money platform with the Suica IC train commuter card (both using technology developed by Sony) into one mobile handset that can simultaneously pay for train tickets, commuter passes, airline and movie tickets and purchases at any of 14,000 — and counting — retailers.
East Japan Railway Company (JR East), NTT DoCoMo and Sony today announced they will offer a new service combining DoCoMo’s Mobile FeliCa smart-card handset with JR East’s Suica card starting in January 2006. The “Mobile Suica” service will enable FeliCa-enabled i-mode handsets to be used as Suica cards to board JR trains and make purchases in station shops and kiosks. With the news, two services that started as competitors for ecash settlement-on-the-go appear to have buried the yamakatana. Train-riding, phone-using consumers will have little excuse not to use FeliCa now. The companies said a test of the service will begin March 2005 using pilot i-mode FeliCa handsets. 
The 901i-series of 3G FOMA cell phones is DoCoMo’s latest tactical weapon in Japan’s escalating “lighter and smarter” mobile arms race. The four 901i handsets come packed with sophisticated go-go fun: twin stereo speakers and spatially enhanced sound; fat video and music files (500KB); pre-loaded games from Square Enix, Capcom and others; FeliCa smart-card e-wallet functions (in three models); 2-megapixel cameras; a TV guide for accessing TV program listings as far as eight days in advance (in one model) with genre and keyword searches including customized settings and registration for favorite TV shows plus it doubles as a remote control for TVs, DVD-Ds and VTR machines. Wow! 
You can think of DoCoMo’s newest handsets as “901i lite.” The cell carrier hopes four, slim 700i handsets will sing and dance their way into ever-stingier consumers’ hearts and wallets. They are packed with would-be FOMA functionality minus the FeliCa e-wallet and could just provide a significant competitive advantage at a time when KDDI and Vodafone are still rushing to market with fully featured 3G battleships that command heavy-duty prices. Sometime-WWJ commentator Ken Gai’s take on the move is that Big D is merely launching a shrewd counter-attack on KDDI/au… and will use this series as launch pad to boost migration to 3G — perhaps even passing KDDI for total 3G subs by Christmas. But WWJ wonders: What else are they afraid of? The 700i-series handsets are packed with FOMA functions: Chaku Uta ring tones, Chaku Motion ring videos, Chara Den (character avatars that project the caller’s image during video calling), Deco-mail (HTML-formatted virtual stickers for decorating mobile email) plus a QVGA LCD screen, Java and Macromedia Flash applications. In fact, these cellys are almost FOMA in all but name.
DoCoMo have just launched their next generation FOMA handsets at a splashy event at Tokyo’s Imperial Hotel — complete with bikini-clad beauties, big-name stars, and a sound and light show that blasted their five new 901i handsets into the spotlight. The D901i, F901iC, N901iC, P901i, and SH901iC models all come equipped with a 2-megapixel camera, stereo speakers, and enhanced audio and video for even more multi-slacking fun. In a ‘Damn the torpedoes, full speed ahead!’ press event move, DoCoMo announced that only the SH901iC will be ready for nationwide release on 26 November. Other handsets will ‘follow’ with no specific release dates given. DoCoMo says sales of FOMA cellys stand at 7.3 million. Sales of i-mode-compatible FeliCa e-wallet handsets stand at 600,000 units; infrared signal-compatible handsets, 27.2 million, and bar-code reader terminals, 14 million. Watch our