Nielsen Survey – 90% of Japanese Teens Use LINE
Some interesting stats on Japan mobile usage via Mobile NetView research report, clearly the LINE platform is Rockin! http://bit.ly/14LmQf7
Machine Translation
Looking at the monthly minutes of use per capita gender, time use of women 47 hours, use of time women had exceeded 13 hours Men is a 34 time. It means that you have been used a long time about 25 minutes on average (31, converted one month) to think in one day. Then, looking at the breakdown of service use in gender, women reach of the Rakuten market LINE and is higher than men, there was a big difference between 19 points in LINE in particular (Figure 2).
In the age group, search provided by Google at all ages, the use of two services map is now at the top. You can see that the search using a smartphone, map use is widely established (Figure 3). Also, reach teens, 20s high, LINE has found that it is being used to project a 90% reach of teens in particular. Age goes up, priority will continue to rise in the services that are available for each age Rakuten market. It becomes third in the 40’s and above in particular, making it reach higher than LINE.
Also, was the characteristic It is the use of blog service. It has become a high reach in the service of two 73% Ameba, livedoor blog and 68% a teenager. The Ameba has become a 61% in the 20s, it is the media that is supported by the young people.