This is Very Cool: NFC embedded handle grips coming to Tokyo subways – here’s a sign of the future for you! http://bit.ly/LkBJKc

Here’s the thing.. in 2008, after paying for taxi to the station with my phone and caught the train. Noted QR codes on the handles and thought.. Wow it will be cool when we can just tap&go NFC on those straps.. [Eds]

Machine Translated (.PDF Here)

Shunkosha has introduced an FeliCa NFC enabled strap as an in transit advertising medium. As a first step, ads from HIS (travel agency) starts May 21st on the Tokyo Ginza and Marunouchi subway Lines.

It’s considered the built-in FeliCa reader for passengers, holding mobile wallet phone, to get the embedded URL easily thus leading to an advertising-related Web site. The user’s personal information is not acquired.

The company explained the effect tends to be measured in transport advertising was difficult so far. In addition to that there is merit to understand time and place that you touch, advertising effectiveness is likely to grasp, such as providing the appropriate information on the Web site to users who have an interest, that you can action immediately. 2018 Update

Related posts:

1. Smart Ad NFC Sticker Campaign in Tokyo
2. ISIS NFC Finally Coming to US
3. NTT Enables Free WiFi on Tokyo Subways
4. Suica NFC App coming for Android Handsets
5. FeliCa Coming for Japanese iPhones

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!