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According to new report by MM Labs, 57% of smartphones shipped in Japan during fiscal 2010 run Android, with 38% on iOS: http://bit.ly/jRfmJ8
MM General Laboratory investigated the domestic cellular phone shipment status at the full business year (April, ’10 – March, ’11) of fiscal year 2010 on the tenth, and announced the result[JPN]. A total volume of shipments became 37.64 million, increase of 9.3% compared with the previous year. 18.51 million(6.4% increase compared with the previous year) and the recovery trend continued following 19.13 million of the first six months of the terms (12.3% increase compared with the previous year) in the latter six months of the term when seeing according to the half year. It is analyzed that it is two points of the good number of the purchase substitution to the terminal for the trial band in the expansion of the smart phone market and the au market in MM General Laboratory as the main factor to recover the shipment number.
The number of the smart phone shipment at the full business year of fiscal year 2010 expanded to about 3.7 times compared with the previous year with 8.55 million, and became the result of accounting for 22.7% of a total volume of shipments. A smart phone equipped with a lot of AndroidOS that was put on the market from mobile Softbank (henceforth Softbank), and had turned on from NTT DoCoMo (henceforth DoCoMo) in addition to iPhone ([aifo-n]) that had pulled the same market and au became a hit one after another. The number of the shipment and the share of the smart phone market of the full business year of fiscal year 2010 according to OS became 57.4% Android, reversed 37.8% of iOS, and came in 1st place.
Google Android Handsets Surpass IPhone in Japan Smartphone Market Share
Handsets running Android software captured 57 percent of Japanâ€™s smartphone market last fiscal year, cutting the share of Apple iPhone, MM Research Institute Ltd. said. Shipments of Android phones rose to 4.91 million units in the year ended March 31, Tokyo-based MM Research said in a statement today. That compares with sales of 250,000 units, or 11 percent of the market, a year earlier when devices running Googleâ€™s software started to be widely available in Japan.
Apple shipped 3.23 million iPhones in Japan in the last fiscal year, accounting for 38 percent of the nationâ€™s smartphone market, the report said. The company, whose mobile phones are offered exclusively by Softbank Corp. in Japan, shipped 1.69 million of the devices for a 72 percent share a year earlier, according to the report. Bloomberg.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
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