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Archives

June 30, 2010

Softbank Announces Femto for Free

SoftBank Mobile Announces Femto Giveaway – including free ADSL plan with long term contract

SoftBank Corp. has started offering femtocells for free in Japan as it ramps up its national service this year, a move that could spur other operators to adopt the same model for the small home base stations.

The move comes as operators, such as AT&T Inc. (NYSE: T), have come under fire from some industry pundits for their femto prices and service offerings. (See AT&T Defends Data Caps on Femtos , AT&T Enforces Data Cap on Femtos , Vodafone Femto Ads Banned , Femto Watch: Vodafone Means Business in Spain, and Femto Watch: Vodafone Expands Footprint .)

Not only are Softbank’s femtocells offered for free, but so is the ADSL connection, when customers sign up to a two-year contract.

Another twist in Softbank’s strategy is that the access points are configured for open access, which means that any Softbank subscriber within range of a femtocell can use it. Most femto services today are offered on a closed access basis, which allows only registered users to use the access point. Via: Light Reading.

Related posts:

  1. NEC Does Softbank Femto Deal
  2. SoftBank Announces – Almost – iPhone
  3. SoftBank Announces FYE 2006 Results
  4. SoftBank Announces iPhone Service Plans
  5. SoftBank Announces Flat-Rate Voice

previous post: Summer 2010 – Japan Superphone Specs |–| next post: Microsoft Buries Kin for Win7

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!

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