According to this article NEC has developed a system using a face recognition technology that determines the general attributes of a person standing in front of a digital display and outputs advertisements, according to their profile, to the persons FeliCa-enabled handset. NEC calls this system the “Digital Signage Solution,” combining their advertisement delivery and display system with their advertising value measurement system.
The new system can deliver advertisements in accordance with conditions such as geographical areas, time and attributes of target clients. And it can measure advertising effect, focusing on whether the people who saw the advertisement showed interest or whether the advertisement stimulated the viewers’ purchase activity, for example.
This seems to be a very cool build on the Fujitsu UB Wall concept. Looks like we’ll have to head-out to Odaiba and take a ride on that sometime in August!