A long-time friend of WWJ, Walter Adamson, founder and principal at Digital Investor, sat down with us to share his latest presentation, “Strategic Planning for Successful International Expansion: Lessons Learned from Asia’s Failed Experiences,” a primer on the mistakes that mobile content companies have made while trying to expand across borders, with a focus on Japan and Australia. In the Japanese case, some have succeeded, but many others have not and Walter has provided a clear outline of common mistakes.

Walter attributes failure in many cases to unsophisticated management approaches and suggests that a solution can be found from addressing what he calls the ‘Top Six Sins’ — Strategic Intent, Underestimated Risk, Lack of Linkage (between strategy and action), Poor Balance, Poor Project Reviews and Poor Alignment (between strategy and structure). WWJ thinks Walter’s view may just be valuable to mobile companies anywhere considering a leap into someone else’s market. Full video program run-time 41:32. (Full disclosure: Walter currently acts as an outside advisor on a project run by WWJ’s parent company, Mobikyo KK.)  

The video presentation also includes an interesting Q&A at the end touching on the fact that attention to ‘best practice’ details should also be practiced to companies from overseas planning to Japan as well.

– WWJ Editors

 

Related posts:

1. Gree Announces International Expansion
2. Wireless Watch Japan’s Web Video Triple Play
3. DoCoMo Marks a Strategic Shift
4. First International Moblog Conference
5. Mobile Entertainment Forum Presentations on Video

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!