Index Solutions announced a joint venture today with Tokyo based Kuremen Technologies to trial an image recognition program using photos taken by the camera of mobile phones. The new service, called PicLin, will enable the company to provide users with additional information according to the picture sent via e-mail using image recognition technology powered by Kureman.
If a user takes a photograph — of a poster for example — with the camera of a cellular phone, that data can be compared on the server providing the image data is registered beforehand, and the according results can be sent back to a user’s cellular phone.
Not much to go on for details regarding the business model or time to market for building the massive database that this type of service would require. However, it could have some interesting applications in the longer term as an easier alternative for users when compared to scanning (if there is one) a QR Code for example.