Sports Geek Heaven — Live Baseball for the Mobile Screen

The weather is warming up and that means a lot more than Cherry Blossoms in this country — bring out the beer and bentos! Baseball season is back! The new season also brings some cool new technology that will knock pro baseball off the TV screen, out of the ballpark, through the sports bar doors’ and right onto your keitai screen. Like many traditional staples of entertainment here, pro baseball is going mobile — but with a decidedly animated twist.

Tokyo-based Craftmax’s Digital Stadium broadcasts select American and Japanese pro-ball games over DoCoMo 3G cell phones transforming live action into an animated play-by-play, pitch-by-pitch rendition of the game right down to ball speed and trajectory, complete with an electronic scoreboard, the roar of the crowd and sound effects for hits, runs and score changes. This is not fantasy baseball, and not an online game, but rather The Real Thing — rendered into animated avatars standing in for flesh-and-blood players. Check-out this quick video preview below of our upcoming program including a product demo and chat (which was for the most part in Japanese) with the company founder Mitsumasa Etoh.