Overall, I’m underwhelmed. Handset quality and clunkiness versus feature mix are widely considered to be major factors in the fizzling of FOMA to date. I think J-Phone will have to market like heck to convince people these are any better than current (great-quality) 2G models, and if DoCoMo launches better 3G models (as they are expected to do very soon), J-Phone could be in trouble.
KDDI’s 3G network is a success (3,293,300 subscribers as of Oct. 31) because the network is great, there is nationwide coverage (due to backwards compatibility), and the handsets are **really** terrific – not because W-CDMA is bad. I thoroughly enjoyed reading “Asia’s 3G edge in mobile-phone market” on the Straits Times’ site yesterday; it may be this week’s news of most lasting significance. The authors state this regions’ advanced handsets – with color displays, data capabilities, and long battery life – give Asian makers like Sharp, NEC, Panasonic, and Samsung a clear technological advantage over rivals in Europe and the US.
WWJ contributor Michael Thuresson was in Las Vegas, Nevada, last week and managed to pull himself away from the one-armed bandits long enough to drop in on the CTIA “Wireless IT and Internet 2002” fall show. His report below was culled from a late-night, bleary-eyed email dispatch (italicized annotations partly contributed by me). Who says war correspondents in Kandahar have more fun than tech stringers in Vegas? 😉
A couple of interesting events took place in Tokyo last Friday. The American Chamber of Commerce hosted their Fourth Annual E-Business Summit, while Credit Suisse First Boston’s lead telecoms analyst Mark Berman conducted a 3G/Wireless Internet Conference. Some interesting points came out of both. Afterwards, Kobe University’s Jeff Funk commented that the predicted fall in 3G packet prices is “interesting,” while Matsumoto’s additional arguments — that the US is a car society and thus Japan’s experience isn’t relevant — was not valid since “SMS is doing well in Europe and DoCoMo claim that i-mode revenues per person are independent of the region in Japan.”
NTT DoCoMo took it square on the chin this week, announcing it would book extraordinary losses of 573 billion yen against its investments in three major foreign partners, KPN, AT&T Wireless, and Hutchison 3G. The company cited the slowdown in the global telecommunications market, and it would be natural to suspect the Sanno Park Tower strategists are back in their corner, applying ice and stitching wounds. Industry watchers, meanwhile, are having a field day. hOWEVER, this week’s write-down represents mere pachinko pocket change for DoCoMo, and, as potentially one of Japan’s (and by extension, the world’s) most profitable companies, the carrier is well on its way to creating something that the Europeans are still trying to sort out: a functioning W-CDMA network.
All of Japan’s carriers devote an extraordinary amount of time, effort, and resources to creating marketing and sale materials designed to entice customers, boost sales, and — let’s be frank — brag about their networks and handsets. The Big Five (NTT DoCoMo, KDDI/Au, J-Phone, DDI Pocket, and Tu-Ka) produce monthly full-color catalogs touting the latest in handsets, networks and data services, calling plans and discounts, and customer support services. DoCoMo also conveniently produces a quarterly compendium of their monthly issues in English, while KDDI makes their calling plans and discount options widely available in English, Korean, Chinese, and several other languages. We combed through several carrier brochures and extracted some gems of info that are rarely if ever mentioned by English-language press, but that help to illustrate the depth and scope of the wireless business here. Without further ado, herewith we present WWJ’s first quarterly Review of Japan Keitai Trivia. Rabid Japan wireless devotees (and you know who you are) won’t want to miss this.
For the past several weeks, WWJ has been emailing J-Phone to set up an interview for our video newsmagazine. We finally settled on a date, and they asked us to submit our outline questions. J-Phone PR’s Matthew Nicholson responded to some of these earlier this week, and herewith we present a summary of his comments, wherein J-Phone reveals (almost all) about brand image, “plastic” roaming, and handling spam mail.
This week, Wireless Watch Japan ( WWJ ) was invited by NTT DoCoMo to visit their Club D Showroom, located on the 29th floor of corporate HQ in Tokyo. We do the intro from the FOMA F1 — that’s the race car that can communicate at 384 Kbps on a test track using FOMA, we play with 504i Java and 251i i-shot handsets and tried videoconferencing with the new 3G PDA by Sharp. This programme is pure eye-candy, and is not-to-be missed for the serious 3G wireless aficionado. Boy-o-boy-o-boy… it doesn’t get much better than this folks! After buying a soda via c-mode, we ask, “Why does DoCoMo spend so big to promote its technology?”
Big D’s 3G network is novel for more than just videoconferencing or data speed.
Now, Japanese handsets have smart cards too. Wireless Watch talks to DoCoMo partner Gemplus about W-CDMA/GSM roaming, applications, and why you need smart cards on FOMA.
