After J-Phone's Miserable Summer Vodafone KK is Born
With former J-Phone’s 3G rollout stalled and, it seems, little left in the goodies barrel to counter DoCoMo’s sleek summer-six 2G 505i rollout, and swelling 3G subscriber figures from both its rivals here in Japan, J-Phone needed to distract press attention from the company’s terrible summer. Last week, Darryl E. Green just did that. There was a strong sense of DeJaVu at WWJ when Green, eschewing fowl or game, pulled the NEC ‘tellycelly’ out of his corporate top hat at October 1’s inaugural Vodafone KK press conference. Remember Sha-mail? How fleet-footed J-Phone sidestepped DoCoMo and stole the hearts, or at least the images, of 10 million teenagers with cool keitai camera phones? It looks like the rebranded J-Phone-cum-Vodafone KK combo is going to leapfrog DoCoMo and KDDI again with Japan’s first TV-Phone this December. And, beyond that, Vodafone KK has a lot more up its wide sleeves with six new 3G phones, new business billing plans and bargain rates to fight back.
Flashback a few years when J-Phone stunned the competition, and started a global wireless trend, by rolling out their new camera phones; well they may have just done it again. J-Phone was officially renamed as Vodafone KK on Oct. 1st. We were on hand to see President and CEO Darryl E. Green announce the company’s strategy going forward. After his brief pep talk, and during the rather harsh question period from reporters on J-Phone’s recent performance, Green pulled out a shiny red metallic NEC handset. The cameras strobed and the room began to buzz as it became clear that Vodafone had scooped everyone yet again with Japan’s first TV-Phone, set to hit Tokyo streets just in time for New Years. Full Program Run-time 14:24
Wireless Watch Japan was on hand for FOMA’s first international video call in Sept. at the WPC 2003 event. After the keynote introduction from Hutchison’s CEO Bob Fuller, and the World Call demo., we chatted with DoCoMo’s Mariko Hanaoka about their new service. We also took a ride on the upcoming telematics platform in a quick interview with Hidenori Obara of DoCoMo’s ITS Business Promotion Office, and heard that Seiko will add a color display, but not a camera function, to its next generation of the Wristomo PHS phone. Perhaps someday DoCoMo will bundle all three services together…!! In a seperate development we got a peek at Panasonic’s killer app. for camera phones everywhere. Full Program Run-time 16:22