New Player Eyes Japanese 3G Market
Fixed-line ISP Softbank is hatching plans to enter the Japanese 3G market as a service provider. According to reports in the Japanese press this morning, Softbank has asked the government to grant it access to the radio frequencies used by KDDI, Vodafone and NTT DoCoMo.

On 16 November, Dr. Brian Clark, acting president and CEO, Vodafone KK, presided at an Imperial Hotel presser announcing Vodafone Japan’s first-half results for the fiscal year ending 31 March 2005. Despite mobile operating revenue falling 2.5 percent year-on-year (to 736.8 bn yen), Clark put on a brave face and emphasized the new 3G terminal line-up, increased 3G coverage, growth in prepaid, and enhanced roaming. Nonetheless, several of his comments contrast sharply with what WWJ knows to be true about the Japan market.