Panasonic Mobile, will more than double the number of handset models for export this fiscal year to about 10, according to a report in the Nikkei Shinbum. Panasonic has already made agreements with more than 10 carriers, mostly in Europe and projected shipments of about 8 million units this fiscal year, up 10% from fiscal 2004. The new models will be introduced starting in July through year-end, primarily targeted for Europe and China.
Japanese IC cards have pop posters grooving to a techno beat this summer. Fans of hunky J-Pop star Shogo Hamada just flash their Suica rechargeable RFID train commuter card at specially designed high-tech poster displays around town to reserve a copy of his newest album, My First Love. Japanese are calling this new interactive ad medium, “Denki Posta” (electronic posters). Popping up in all sorts of variations, most have plasma-display panels and flat-panel speakers.
Suica’s IC card technology has been a runaway hit in Japan. More than ten million are in circulation around the country and the service has brought in numerous retail partners for cashless payments at shops and restaurants within the stations. It was developed by Sony together with Japan Railways East Corporation and will soon migrate from hands to handsets. In January 2006, DoCoMo plans to combine their Felica smart card e-money platform with the Suica commuter card into a series of mobile handsets.
Mobile phones may be an all access pass to fun for most of us but for the physically or visually impaired it’s one more ‘no entry’ barrier. Vodafone Japan along with TU-KA Cellular in Tokyo, Kansai, and Tokai are making mobile services a little easier for people with disabilities through a new free directory service [.pdf]. Dubbed ‘Smile Call’ subscribers punch in 104 to connect to a directory service operator who can assist them in placing calls. Generally 104 calls through mobile lines are fee-based but this system developed with Japan Multimedia Services Corporation creates free access to registered users. After completing the registration process, subscribers punch in 104, identify themselves to the operator and once their name has been verified, proceed with questions and assistance.
What is the sound of one hand tapping? If you are a shareholder in NTT DoCoMo it could be a pretty loud sound indeed reverberating right into the executive boardroom. Shareholders at NTT DoCoMo’s Tuesday, 21 June, shareholders meeting will be able to vote by cell phone through a secure site tapping in ‘yea’ and ‘nay’ at their convenience without trudging all the way down to the New Otani Hotel in Akasaka.
NTT is one of a growing number of Japanese corporations mainstreaming cell phones into shareholder operations. Panasonic, video game maker Taito Corp., [.pdf] and Sony [.pdf] are each allowing M-votes at shareholder meetings this year. Voters receive an access code and password in their voter’s invitation/agenda (generally sent out a couple of weeks in advance). For the Panasonic meeting on 29 June, m-voters connect quickly to the secure site by scanning a QR code (scroll down) which kick starts the password process. DoCoMo shareholders also streamline through with a QR code. Both secure mobile and Internet voting sites may be handled by banks such as UFJ for Sony’s meeting or Chuo Mitsui Trust and Banking at Panasonic’s.
Vodafone K.K. just announced that it has enlisted two Japanese celebrities, Junichi Okada and Misaki Ito, to promote the companies services in Japan. Junichi Okada and Misaki Ito will feature in new TV advertisements, to go on air from the end of June, that are part of the current “Vodafone, beyond borders” ad campaign. Advertisements in newspapers, magazines and other media will begin from mid-June.
Vodafone KK , Japan’s third-largest mobile operator, will boost its capital investment by 50 percent to 260 billion yen ($2.43 billion) this business year to accelerate installation of base stations for 3G services, the Nihon Keizai business daily said on Tuesday.
