Vodafone
Vodafone

Vodafone

Vodafone's Mobile Music Search

Vodafone K.K. announced that on 1 September 2005 it launched a new Music Search service on its mobile internet service Vodafone live!, so customers can find Chaku-Uta, Chaku-Uta Long Version, and Chaku-Uta Full music tracks faster and with greater ease. For the price of communication charges alone, the Music Search service lets customers search Chaku-Uta and Chaku-Uta Full music track content by artist name. After inputting the artist’s name (even partially) in either kanji, hiragana, alphabet letters or numbers, Vodafone live! official artist song content is searched according to a given keyword and links to artist information pages are displayed.

Web Giants Aim at Mobile Frontier

Yahoo Japan is an Internet superpower on personal computers here, but when surfers use the browser on their cellphone, that famed Yahoo logo rarely pops up. In Japan, the phone screen and the Internet content underneath is almost always controlled by the mobile carrier. But Yahoo and the other major Japanese portals, like Excite Japan, MSN and Goo, see that barrier breaking down, and they are investing heavily in their mobile phone content.

DoCoMo Planning Push To Talk Service

DoCoMo Planning Push To Talk ServiceRumours are circulating that NTT DoCoMo will introduce a Push-to-Talk (PTT) voice service by mid-October. Several Japanese trade journals have reported the as-yet-unconfirmed plans, saying that DoCoMo plans to market a cellular phone equipped with a chip made by US Qualcomm in October. With three new carriers set to enter the domestic market in 2006, the dominant telco is said to be considering how to defend its market share by offering new services and incentives. Opinions suggest the company will respond to the popular, though as yet still not widely used, flat-rate voice services launched by Willcom in May this year and the family free-call trial running on Vodafone from July through the end of October.

Disney Branded Cell Phone: A Sign of the Times

Disney Branded Cell Phone: A Sign of the TimesIt’s not the first time that we’ve seen a major brand license a well-known icon to create a designer cell phone. Recently, Ferrari joined the bandwagon with a custom-tailored device by Sharp for Vodafone, available now in Europe and Japan. WWJ thinks many of the usual suspects (cars, sports, fashion, music) are likely to follow suit into the 2005 year-end gift-giving season as well. With music-enabled phones achieving white-hot popularity, perhaps we’ll see boutique handsets dedicated to ABBA, the Beach Boys or even Courtney Love (maybe not since Hilary Duff beat her to it), preloaded with all their ‘greatest hits’ and available just in time for Christmas.

But why stop there? Other global brands (even obscure ones) must be thinking ‘me too’ about now as well; Gucci and Playboy come to mind along with every major league sports team — and don’t forget block-buster movies (a real ‘Bat Phone’ would be very cool). So, what does any of this have to do with Japan you might ask? Plenty.

Next Frontier: TV for Mobile Phones

The IHT posted a story on Monday on issues related to television for mobile phones. The story says, in part, “Before true mobile broadcast services can take off, a number of questions have to be answered: Which of at least five delivery methods, ranging from cellular technology to mobile broadcasting via separate wireless frequencies, works best? How will the relationship between television content providers, channel owners and mobile phone operators evolve? What kind of programming, if any, do mobile viewers want, and how much will they be willing to pay for it?” All good questions, we think, but the story fails to report the first real brick wall that that mobile TV services/technologies will hit.

DoCoMo 3G Adds 1.2 Million in July

The latest subscriber numbers are in and DoCoMo added an impressive 1,196,400 new 3G accounts in the month of July compared to rival KDDI/au, which only gained 312,000 new customers for their CDMA 1X service in the same period. Overall, however, KDDI managed to sign up a total of 230,500 new customers (2G + 3G) to beat DoCoMo’s 229,800 net additions. Meanwhile, Vodafone gained 18,000 more customers than it lost in July, with the stats showing they added 130,100 new 3G customers.