Vodafone
Vodafone

Vodafone

Sanyo and Nokia to JV for U.S.

Sanyo Electric Co. has reached a basic agreement with Finland’s Nokia Corp. to set up a 50-50 joint venture in the US as early as next autumn to make 3G mobile phones, the Nihon Keizai Shimbun reported without citing sources. The new joint venture, which will likely be located in San Diego will produce CDMA2000 3G cell phones, the business daily said. For Nokia, the joint venture will likely help it absorb Sanyo’s know-how, particularly in the development of thin handsets, according to the report.

3G Mobile Future: Exclusive Interview with Tomi Ahonen

3G Mobile Future: Exclusive Interview with Tomi AhonenTomi Ahonen is a smart guy who’s done a lot of observing and thinking about the 3G future. He reports that planet Earth has 2 bn mobile phones, with more phones in use than cars, credit cards or televisions, and that advertisers, businesses and governments are all trying to understand how the mobile future will download. For a glimpse into the future, Tomi was in Tokyo last month for the 3G Mobile World Forum 2006 where he observed that Japan already has the handsets, the networks and users who have migrated to 3G, while “the rest of the world is just starting to understand and discover this opportunity.”

He points out that in Japan, roughly 30 percent of all mobiles are 3G phones, compared to the UK, where it’s only 8 percent. “We have a long way to go to catch up.” WWJ’s Lawrence Cosh-Ishii caught up with Tomi for a tightly-focused interview covering 3G, 3.5G, consumer service definition, key technologies and how marketing and advertising are starting to recognize the potential of mobile.

DoCoMo 3G Overtakes KDDI

As WWJ predicted last month, the latest Telecommunication Carriers Association numbers confirm that DoCoMo has indeed gone on to ‘Grab [the] 3G Lead from KDDI.’ OK — so the news isn’t startling given that the trend for the past several months has been growing in DoCoMo’s favor. The news that has been below almost everyone’s radar screens, however, is the exceptional performance of upstart PHS carrier Willcom and its success in attracting new customers compared to third-place 3G carrier Vodafone. The folks over at Willcom posted a net subscriber gain of 80,200 in January compared to Vodafone’s paltry 17,600 result.

Mobile Phone Adoption Rates in Japan

Research and Markets have announced the new Wireless World Forum report: Japan Mobile Market 2006 – Your Statistical Guide To Understanding The Mobile Opportunities in Japan 2006-2007. Stating that data from the “Japan Mobile Market” statistical handbook shows that future growth in the Japanese mobile market will be centred on the under 14s and over 55s as 100% penetration is reached in all other age groups. Penetration in the 5-9 year-old age group will more than double from 29% in 2004 to reach 64% in 2007 but the largest number of new subscribers in 2006 will come from the 55-65 age group, with 1.62 million new customers.

KDDI's Competitive Edge in Japan

Over the past 12 to 18 months the mobile division of KDDI, known here as ‘au,’ has been leading the way in Japan’s cellular marketplace. During a recent interview at the 3G World Forum, one European visitor asked the seemingly obvious question, “What is the main reason for their success?” KDDI au's Competitive Edge in Japan by Mobikyo KK

The reasonable answer is that it’s actually a combination of several factors, but one thing stands out. Compared to the NTT DoCoMo and Vodafone business models, au has a very tight focus on the domestic market. Their attention to detail in customer service and product offerings is not challenged by how the product mix and content offerings might fit into the company’s global strategy — and it shows. This has allowed au to take the lead in areas like GPS, flat-rate data and faster networks, all provided to the consumer on affordable price plans. The carrier now offers a full suite of popular and useful services ranging from Navitime, EZ auctions, EZ book, EZ channel, EZ games, and EZ FM to (recently introduced) mobile IM (‘Hello Messenger’), mobile blogging (‘DuoBlog’) and Lismo.

Looking again at au’s recent blitz of cutting-edge models at Designing Studio last week, just in time for Japan’s peak spring sales season, we were truly impressed; it will be a tough choice for shoppers. The phones and services strongly illustrate one of the most fundamental and important learnings about Japan’s mobile success that we’ve been trumpeting for years.

Disaster Message Board Service

Vodafone K.K. announced today that, from 10:00 AM on 1 February 2006, Web communication fees will be toll-free when accessing the Disaster Message Board Service. First launched in April 2005, the Disaster Message Board Service lets customers confirm the safety of their family and friends via Vodafone live! in the event of a major disaster. To let customers get familiar with the details and methods of using the Disaster Message Board Service, Vodafone K.K. offers a trial service available on the first day of every month (excluding the month of January). Customers will also be able to use this trial service without paying Web communication charges.