Japanese cell phone giant NTT DoCoMo will become the first phone carrier to offer services based on Macromedia’s Flash animation player, Macromedia is set to announce Monday. Flash is one of the most commonly used PC applications, installed on more than 98 percent of PCs worldwide to serve up everything from animated Web ads to homemade cartoons.
Tens of billions of dollars are riding on the future of fast, mobile Internet services, but industry leaders leaving the world’s top wireless trade show still struggle to justify the investment. At the 3GSM World Congress in Cannes, the 28,000 visitors as usual overloaded the local mobile phone network, underlining that the industry still faces basic problems as it seeks to rekindle sales with advanced data services.
Last year, NTT DoCoMo exported the successful i-mode concept overseas. A crucial part of that concept is the much talked-about mobile content and service provider “ecosystem” and – sure enough – Japan’s ecosystem players are following Big D’s path. Today we focus on three smaller players that have found honest-to-goodness cash revenue in Europe due at least in part to their Japan antecedents. Ironically, none are working with any of the baby i-modes over there, showing you don’t need DoCoMo to do what DoCoMo does – anywhere.
Morinaga is a great example of the content providers that organize their offerings into more sophisticated “mini platforms” that support sales, marketing, and promotion campaigns for off-line products. In other words, they provide mobile content (images, ring tones, etc.) as part of an overall marketing effort (either for themselves or for clients) – usually combined with PC Web or non-electronic channels.
A man has been arrested after he used tear gas in a futile attempt to escape from a Tokyo video store where he had been caught filming up a woman’s skirt, police said Saturday. Police said that the man used his camera-equipped mobile phone to film up the skirt of a 20-year-old woman who was browsing through videos and CDs in the shop.
Berman warns, however, that with a typical handset cost of 37,000 yen in the latest quarter, “it will require about 23 months to cover [the] cost for upgrade customers.” He goes on to state that this creates a difficult situation for KDDI, wherein there’s lots of room for concern for the cost of the 2G-to-3G upgrade cycle. Remember, too, that KDDI has committed to launching a 1X EV-DO upgrade in late 2003. Will it have to commit to another two-year cycle to convert subscribers to the new system? If so, the expense half of their balance sheet may get a little out of control no matter how strong the revenue side remains.
