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Maxis, Sony Ericsson and RIM announce BlackBerry Connect for P910i

BlackBerry Connect from Research In Motion enables BlackBerry wireless email services to be used on the P910i, while maintaining the existing P910i experience and functionality. The P910i is a high-quality communications tool for voice calls, text and picture messaging and email, as well as providing full PDA/organizer functions. In addition, it is a camera-phone capable of recording video and still images and also provides a good gaming experience on the 262K color touch-screen. The wide range of applications available for download enables the P910i to do much more than make voice calls, thereby increasing its value for both consumers and operators. The P910i is based on the open Symbian OS v7.0 and the established UIQ user interface.

Japan Mobile Market Myths from Past and Present

Japan Mobile Market Myths from Past and PresentThe recent guest article, Mobile Music Best Practices from Japan and Korea, has resulted in some interesting comments on the web. It seems that the long- wrong-held belief about Japan’s mobile success story is still being attributed to the “There are relatively few people in Japan with a home-based Internet connection, making the mobile Internet more attractive” syndrome. However, it’s clear according to the ITU that Japan’s Internet and PC adoption rates have been much the same as, or even better than, the adoption rates in European countries such as France, Germany and the UK since at least 2001. Another comment we saw regarding the Chaku-uta Full song downloads explained in the article said “it seems to me it may be being marketed (and more importantly used) more as a next-generation ring-tone service than as a true music service”.

This is incorrect. Today in Japan, marketing to encourage customers to upgrade and listen to full-track music on their new mobile devices is everywhere; in print, outdoor and on television commercials, we are seeing massive “i-pod-meets-mobile-phone” promotions. Hence the stereo headphones and J-pop artists making regular appearances to help push the product. Sure, people can use full songs as ring-tones as well (that’s a bonus), but that is not how Chaku-uta Full is be marketed or — more importantly — being used. (And you don’t have to take our word for it. Visit KDDI’s Ad Index site and surf around to watch their current selection of TV commercials.)

Mobile Phones Scan ColorCode on TV

Mobile Phones Scanning Color QR Bar Codes on TVInteractive television programming is walking out the door and onto mobile handsets, pressuring Japanese TV broadcasters to adapt content and programming. Networks TBS and FujiTV are linking up with ColorZip Japan, a new server-based full-color bar-code technology that synchs TV broadcasts to related digital content for sponsored websites, music samples, contests and prize drawings.

We spoke with ColorZip Japan CEO Christopher Craney about how ColorCode is developing the Japanese market. Already in talks with telecom providers over having the code embedded onto new handsets, Chris discusses both corporate and individual marketing campaigns for this next-generation bar-code technology. We also interviewed the CTO, Evan Owens, who demonstrated several applications of their product.

Next Frontier: TV for Mobile Phones

The IHT posted a story on Monday on issues related to television for mobile phones. The story says, in part, “Before true mobile broadcast services can take off, a number of questions have to be answered: Which of at least five delivery methods, ranging from cellular technology to mobile broadcasting via separate wireless frequencies, works best? How will the relationship between television content providers, channel owners and mobile phone operators evolve? What kind of programming, if any, do mobile viewers want, and how much will they be willing to pay for it?” All good questions, we think, but the story fails to report the first real brick wall that that mobile TV services/technologies will hit.

Mobile Music Best Practices from Japan and Korea

While Japan’s music market is second only to the US, with $3.5 bn in CD sales, it ranks first in mobile music in terms of market size, service penetration and sophistication. Japanese record labels have managed a powerful comeback from their failure in the wild, MIDI ring tone-based 2G music market to massive success in the master-rights-based "Chaku-uta" 3G universe. They already own a 20-percent share of Japan’s $1-billion-plus mobile music market. How did they pull off this stunning achievement? The labels identified their core assets in the mobile universe: trust and convenience.

Editor’s Note: Today’s guest Viewpoint is based on "Mobile Music Best Practices from Japan and Korea," a 103-page report recently released by Vectis International. WWJ subscribers login to read the article and receive a special 10% discount coupon!!

Researched and written over a period of several months by Simon Bureau, Managing Director and Editor, and Benjamin Joffe, Japan Market Analyst — two of the saviest mobile industry watchers in Asia — Vectis’ "Mobile Music Best Practices" provides 103 pages of sharp and critical analysis covering mobile music downloading as it has developed in the world’s top two wireless markets. With reference to carriers, content providers, networks, terminals, pricing, marketing and end-user behavior, "Mobile Music" is a must-read for anyone involved in planning and commercializing on-the-go music services anywhere.

DoCoMo Introduces New 3G Handsets and i-Channel Service

DoCoMo announced today that they will launch “i-channel,” a news and information service, and compatible handsets, the 3G FOMA 701i-series. The service will be launched concurrently with three FOMA 701i models, which are to be released shortly. The three new 701i handsets (from Mitsubishi, NEC and Panasonic [.PDF]) will be compatible with the i-channel service and all standard FOMA services and functions, including videophone, Chaku Uta ring songs, Chaku Motion ring videos, Deco Mail (HTML mail), i-appli (Java) and Macromedia Flash applications. DoCoMo also introduced two hybrid units today; the ‘fashionable’ FOMA DOLCE and the GPS-enabled SA700iS from Sanyo.

Subscribers to i-channel will automatically receive various content, such as news, weather, entertainment reports, sports news and horoscopes, delivered to the phone’s standby screen as telop text. By pushing the i-channel button, a Flash-based UI channel list will appear and the user can select the channel they want to view.