toshiba
toshiba

toshiba

Japan Mobile Market Myths from Past and Present

Japan Mobile Market Myths from Past and PresentThe recent guest article, Mobile Music Best Practices from Japan and Korea, has resulted in some interesting comments on the web. It seems that the long- wrong-held belief about Japan’s mobile success story is still being attributed to the “There are relatively few people in Japan with a home-based Internet connection, making the mobile Internet more attractive” syndrome. However, it’s clear according to the ITU that Japan’s Internet and PC adoption rates have been much the same as, or even better than, the adoption rates in European countries such as France, Germany and the UK since at least 2001. Another comment we saw regarding the Chaku-uta Full song downloads explained in the article said “it seems to me it may be being marketed (and more importantly used) more as a next-generation ring-tone service than as a true music service”.

This is incorrect. Today in Japan, marketing to encourage customers to upgrade and listen to full-track music on their new mobile devices is everywhere; in print, outdoor and on television commercials, we are seeing massive “i-pod-meets-mobile-phone” promotions. Hence the stereo headphones and J-pop artists making regular appearances to help push the product. Sure, people can use full songs as ring-tones as well (that’s a bonus), but that is not how Chaku-uta Full is be marketed or — more importantly — being used. (And you don’t have to take our word for it. Visit KDDI’s Ad Index site and surf around to watch their current selection of TV commercials.)

Vodafone Key Performance Indicators

The Vodafone Group today announced its key performance indicators (KPI’s) for the 1 April to 30 June 2005 period. KPI’s relevant to Vodafone K.K., along with a summary of customer numbers*1, are as follows. The closing total customer base was 14,966,600. Vodafone K.K. had a net reduction of 74,100 for the quarter, but recorded positive net additions of 5,300 in June. 3G subscriptions increased by 382,200 to 1,299,400 in the quarter, increasing the 3G customer percentage from 6.1% to 8.7%. The percentage of prepaid customers was 11% at the end of June 2005, unchanged from at the end of March 2005.

ACCESS' NetFront Powers Full Internet Browsing on N901iS 3G Handset

ACCESS announced that its NetFront full Internet mobile browser has been selected by NTT DoCoMo for deployment in its 3G FOMA N901iS handset. The N901iS is part of DoCoMo’s 901iS Mobile Wallet series—the most advanced handset series ever developed by DoCoMo. In combination with ACCESS’ NetFront browser, the N901iS handset’s advanced functionality expands to deliver support for both i-mode as well as full Internet browsing. ACCESS’ NetFront browser provides N901iS end-users with a rich, full Internet mobile browsing experience that includes the ability to scale down standard Web pages to fit the width of the phone screen, thus eliminating the need for horizontal scrolling while significantly facilitating the mobile browsing experience.

ACCESS Announces NetFront v3.2 Browser for Windows Mobile 2003 Second Edition

ACCESS announced the availability of the English language version of NetFront® v3.2 for Pocket PC 2003/2003 Second Edition (SE) which supports Microsoft Windows Mobile 2003 SE. NetFront v3.2 for Pocket PC 2003/2003 SE builds on the success of ACCESS’ award-winning NetFront v3.1 for Pocket PC browser by providing support for key new technologies and features including JV-Lite(tm) 2 CE edition, ACCESS’ Sun authorized Java virtual machine which supports the Connected Device Configuration (CDC) standard, and native support for Macromedia Flash(tm).

KDDI Launches EZ TV Platform with Five New 3G Handsets

KDDI Launches EZ TV Platform with Five New Handsets

Japan’s Spring handset blitzkrieg is on the attack. Just last week, DoCoMo launched the first barrage with the five-model 901iS-series of phones boasting PDF file navigation capabilities and a four-megapixel model, the D901iS. Today, KDDI counterattacked with a press conference at the New Takanawa Prince Hotel announcing five June-release au handsets to support live analog TV reception and ramped-up EZ television features — plus a new SafetyNavi GPS function.

The handsets: W32SA by Sanyo; W31CA by Casio; W31T from Toshiba; A5511T also Toshiba; and the A5512CA by Casio. They integrate a mix of music and business functions: download capacity for attached mail has been expanded and one of the models, the W31CA, has a 3.2-megapixel camera, which is pretty good (but not as good as DoCoMo’s latest).

Previously, in order to save on packet fees, KDDI’s WIN platform EZ Channel provided late-night video content downloads for later viewing. Flat-rate services have now produced an EZ Television channel for live analog terrestrial TV programming right to the mobile. Dubbed “interactive TV” by KDDI, the new handsets can record TV theme songs, soundtracks and commercial jingles as BGM (background music) via the Chaku Uta full music download feature. There’s also a search & buy function for CDs used in programs or commercials. For an extra fee, users can subscribe to Premium or Deluxe EZ TV services. Premium costs an additional 210 yen/month and adds remote recording functionality; Deluxe allows users to pre-register names and programs for automatic recording at 315 yen.