Softbank president Masayoshi Son expressed confidence that the Softbank group will outdo NTT DoCoMo and KDDI in Japan’s mobile phone service market. The Softbank group, including Yahoo Japan, has been stronger than rivals such as NTT DoCoMo in Internet services, Son told its first general meeting of shareholders since the Internet investor acquired the Japan unit of British mobile phone company Vodafone in April.
The Ministry of Communications is studying making it mandatory for telecommunications service providers to allow other telecom firms access to their wireless communications networks in the year to March 2008, the Nihon Keizai Shimbun reported without citing sources. With the move, the ministry aims to bring more competition to a market that is dominated by NTT DoCoMo Inc, KDDI Corp and the Softbank Corp group, the business daily said.
As mobile music settles into a steady mainstream growth cycle, with now-well-established hardware and content offerings, many industry watchers are looking towards the Next Big Thing. We think they need look no further than portable gaming, which is set to take mobile by storm. All the ingredients for mobile gaming success are in place: key platforms, faster 3G networks, affordable and flat-rate data, and a keen, heavy using youth demographic that continues to display a never-ending quest for hardware upgrades. Take a look around the streets of Tokyo, and the conclusion is unmissable: gaming for mobile devices is set for impressive growth in the next few years.
To date, the limiting factor has been the actual devices, as it was at one stage with music. The Nintendo DS and Sony PSP, much like Apple’s iPod, have proven to be early major hits as stand-alone units, having sufficient onboard CPU and memory capabilities to run some intensive games. In view of the success of porting the well-known ‘Walkman‘ onto mobile phones, can it be that long before we see the PSP label on a prototype cell phone from Sony Ericsson?
The photo tells it all. Taken recently by WWJ digital media director Lawrence Cosh-Ishii in suburban Tokyo, it shows a group of mid-teen boys waiting for a train at Shimo-Kitazawa station; all are playing with a PSP, blissfully ignorant of the huge poster for KDDI/au’s new music campaign. Note also that the recent BREW 2006 Conference issued a release with the news that Qualcomm and Microsoft will port MS ‘Live Anywhere’ for X-Box 360 gaming onto BREW-enabled mobile handsets. If you don’t think these tech giants have got it right, just watch what the kids are doing!
NTT DoCoMo Inc. plans to ally with an online search engine this year to keep pace with expected handset functions by rivals KDDI Corp. and Softbank Corp. “Mobile phones are becoming much closer to personal computers,” said Chief Executive Masao Nakamura during an interview in Tokyo. “We definitely need a search engine.” He declined to name the search engine the company may ally with. Original Source
It goes without saying that since KDDI just announced their tie-up with Google and with SoftBank owning Yahoo! there are few alt. choices left. The betting has already started on whether it will be Ask or Excite.. will be interesting.
Matsushita Electric Industrial Co. revealed that it plans to supply mobile phones to wireless operator KDDI Corp., adding a second customer for its handset business in Japan. The maker of Panasonic products currently supplies cellphones in Japan to NTT DoCoMo Inc., the country’s top mobile operator, but does not do business with second-ranked KDDI and third-largest Vodafone K.K., a unit of Softbank Corp.
Watching the business of wireless in Japan just keeps getting better!
Last week brought a slew of new announcements, including news of the JPY11 bn SoftBank/Vodafone joint venture, confirmation that the company formerly known as Vodafone KK will henceforth be known as ‘SoftBank Mobile’ and details on the long-awaited MNP (mobile number portability) implementation. Subscribers can access WWJ’s insight on the first two in today’s Viewpoint (here), but read on below for our take on MNP — possibly the biggest revolution in Japan mobile since i-mode itself.
First, a little history.
Until now, the Big Three cellular carriers (DoCoMo, KDDI/au and Vodafone), as well as the smaller PHS carriers (Willcom, Astel, etc.), have run their networks as independent — and highly competitive — fiefdoms. There has been nothing like number portability or, for that matter, portability of any other service/feature. If you switched carriers, you lost your number…
