SoftBank
SoftBank

SoftBank

DoCoMo's Blackberry: Q&A with Research in Motion Japan

DoCoMo's Blackberry: Q&A with Research in Motion JapanThe pending Japan arrival of Research in Motion (RIM)’s hyperpopular BlackBerry email device, widely known as the ‘CrackBerry’ for its simple, efficient and addictive delivery of corporate email, will inject a new dimension into this country’s complex device and service matrix.
A wise move or a sign of desperation? These two viewpoints seem to characterize media, pundits’ and bloggers’ responses to last month’s announcement that DoCoMo would bring the BlackBerry email device into Japan, in partnership with RIM, based in Canada. Our own take on it was: Who Cares? WWJ was mindful that “virtually everyone in Japan’s workforce already has an always-on, fully connected email device right in their back pocket — in other words, a phone!”

Furthermore, before and since then, there has been more news, helping make it even more difficult to assess the BlackBerry’s prospects.

According to the pundits, NTT DoCoMo’s decision to import the BlackBerry is either (a) a master stroke aimed at securing the giant carrier’s corporate mobile offerings as 3G competition heats up in 2006/07, or (b) expensive folly that will see enterprise sales teams saddled with a clunky, ‘not-made-here’ device that competes poorly if at all against universal 3G phones that already receive push mail in real time, thank you very much (and some media reports have stated the first Japan BlackBerrys won’t even accept Japanese text input). The truth, however, is probably somewhere between these extremes, and so WWJ went straight to the source.

SoftBank Enters JV for Habbo Hotel

Sulake Corporation, which operates the leading online teen community Habbo, has started a new strategic cooperation in Japan. Movida Group, a joint venture by SoftBank BB Corp. and Asian Groove, has agreed to invest 6 million Euros of equity into Sulake Corporation. The investment is executed through Movida Investment International (WWJ has a video interview with Habbo Hotel for mobile from the Tokyo Game Show, fall 2004).

Motorola and RIM Rolling in – SoftBank a No-Show?

Last week saw an interesting double play for mobile devices in Japan as both NTT DoCoMo and Willcom announced new phones — DoCoMo’s 7-Series — or new PDAs — Sharp’s oddly named W-Zero3[es]. These, combined with the continuing speculation on the this fall’s entry of RIM’s Blackberry email device (will it have Japanese text input capability?), made it a busy week for wireless watchers.

On Tuesday, WWJ was first on the Web with a full report and images of DoCoMo’s new 7-Series, a mix of models from Sharp, Panasonic, NEC and Mitsubishi, as well as from US maker Motorola…

Softbank Shares Fall on Merrill Rating

Shares of Softbank Corp., the company that bought Vodafone Group Plc’s Japanese mobile phone unit, had their biggest drop in a month after Merrill Lynch & Co. told investors to sell the stock and forecast a loss this fiscal year. Softbank, the worst performer this year on the Nikkei 225 Stock Average, slid as much as 7 percent in Tokyo. Merrill analyst Yasumasa Goda said in a note today the company will have a 7.1 billion yen ($62 million) net loss, compared with a forecast for a 30 billion yen profit by Toyo Keizai, a financial information publisher.

DoCoMo to Launch Mobile Auction Service

NTT DoCoMo and Rakuten Inc., the operator of Japan’s leading online shopping mall, will develop a mobile phone Internet auction system and begin operating it from autumn, company officials said. The system will allow customers to use cameras on their mobile phones to take photos of goods and put them up for auction. Users can also use the “Osaifu Keitai” (wallet phone) system to make payment for goods they buy. DoCoMo holds about a 40 percent stake in Rakuten Auction.

Japan Telecom Forms Mobile Division

Japan Telecom and Vodafone K.K. just announced they have formed a new Mobile Business Division aligned with Vodafone K.K.’s Corporate Sales to jointly conduct business activities. The move stems from an organizational change made on 1 July 2006 to align with Vodafone K.K. Corporate Sales to strengthen mobile solutions and realize FMC. Previously Japan Teleco focused mainly on ICT solutions for business customers. However, in order to maximize business synergies with Vodafone K.K., which recently was recently aquired by SoftBank Group, the main functions of Vodafone K.K.’s Corporate Sales division have been aligned with Japan Telecom’s.