Cameron Diaz has earned herself a cool $3 million for appearing in a commercial for a Japanese mobile phone company. And how about this… the commercial shoot took only six hours to of her time, which works out to a nice little payday of eight thousand dollars a minute.
The latest subscriber figures were announced today with good news for SoftBank Mobile and what must be disappointing results for DoCoMo while KDDI continues to lead the pack in over-all performance again in January. We had mentioned that many industry watchers were expecting SoftBanks new flat-rate voice plan – announced in early January – would have an positive impact, and it certainly did. Most surprising was the small month-on-month loss of i-mode customers, the second time in 3 months, for the incumbent.
Several more of Docomo’s latest 3G models, as announced in January, are rolling-out here this weekend. While the N703i by NEC was available last week, the Panasonic, Mitsubishi and waterproof! Fujitsu 703i’s hit the store shelves on Feb. 2nd. We have noticed an unusually aggressive amount of advertising – both outdoor and on TV – for these new models, so the TCA results in early March should be rather interesting.
NEPRO JAPAN recently published the results of a survey into economising on one’s mobile phone bill. On one day in mid-December of last year they questioned 3,425 people across the three main Japanese carriers, DoCoMo’s iMode, Softbank’s Yahoo! Keitai and au and TU-KA’s EZweb, by means of a public poll available through the main menus of all three carriers’ systems. 44% of the sample were male; 3% were teenagers, 35% in their twenties, 44% in their thirties, and 18% aged forty and over. Similar questions were asked of a similar group around the same time last year, so one can perhaps observe a trend over the past year. Full details with graphs Here.
What’s this?? … mobs of Flying Ketai Pigs..?
Actually, 2007 promises to be far more interesting than even that cheeky title! Here goes our official WWJ Fearless Forecast for 2007 – all in one – huge – breath!
2007 promises to be far more interesting than even that cheeky title! Here goes our official WWJ Fearless Forecast for 2007 – all in one – huge – breath! M-commerce: The carriers? FeliCa-based services will continue to grab serious market share. At the end of 2006, DoCoMo had over 1 mln customers for their DCMX mobile credit-card service alone, not to mention the 18.3 mn regular FeliCa handsets in use as of 31 December. KDDI and SoftBank have FeliCa user bases in the millions as well.. grab a cuppa for after the jump!
SoftBank Mobile rounded out the Japanese operators spring handset announcement rush this week by announcing a new fleet of models – Flash site Here – with major bling factor. According to the companies announcement most models will be available by March which is traditionally the busiest handset replacement month of the year in Japan as the new academic and fiscal year begins on April 1st. Masayoshi Son did his best Steve Jobs impersonation, black turtle-neck and all, however there was no announcement related to the recent news from MacWorld.
Models of interest include the 911T by Toshiba, a candybar slider with a huge 3-inch screen running on high speed HSDPA has a 3.2-megapixel camera, 1GB of internal memory, 1Seg digital tv, it’s FeliCa m-commerce enabled and comes complete with a pair of Oakley Thumps which connect via bluetooth. Other new handset highlights include; the 812SH Pantone series by Sharp (pictured right) with 20 different colors to choose from, the 812T Kodomobile model designed especially for children and Nokia’s E-61 Communicator – labeled as X01NK – which has Japanese Kanji text input and comes Wi-Fi enabled.
There are three new phones from Samsung including the 708SC slider which claims the title for the worlds thinnest 3G handset at a mere 8.4mm thick and the 707SC Swarovski Crystal version which is a follow-up to the earlier 705SH model [.jpg image] which sold-out the day it was launched last fall.
There have been over 30 new handset models announced by the three main operators during the last week for content and application developers, industry wags and ultimately the marketplace at large to chew over.. whew! WWJ subscribers login for more comments, photos and a video-link to watch the actual presentation (70 minute runtime) from the press conference held in Shinagawa on Thursday.
