The Nikkei is reporting that Japan-based handset makers Panasonic Mobile Communications, a division of Matsushita Electric, and Sanyo are set to commercialize cell phones capable of recieving terrestrial broadcast signals in response to the planned launch of services by NHK and private-sector TV stations by Q1 2006. Shipments of these new models are expected to begin between year-end and next spring.
The recent guest article, Mobile Music Best Practices from Japan and Korea, has resulted in some interesting comments on the web. It seems that the long- wrong-held belief about Japan’s mobile success story is still being attributed to the “There are relatively few people in Japan with a home-based Internet connection, making the mobile Internet more attractive” syndrome. However, it’s clear according to the ITU that Japan’s Internet and PC adoption rates have been much the same as, or even better than, the adoption rates in European countries such as France, Germany and the UK since at least 2001. Another comment we saw regarding the Chaku-uta Full song downloads explained in the article said “it seems to me it may be being marketed (and more importantly used) more as a next-generation ring-tone service than as a true music service”.
This is incorrect. Today in Japan, marketing to encourage customers to upgrade and listen to full-track music on their new mobile devices is everywhere; in print, outdoor and on television commercials, we are seeing massive “i-pod-meets-mobile-phone” promotions. Hence the stereo headphones and J-pop artists making regular appearances to help push the product. Sure, people can use full songs as ring-tones as well (that’s a bonus), but that is not how Chaku-uta Full is be marketed or — more importantly — being used. (And you don’t have to take our word for it. Visit KDDI’s Ad Index site and surf around to watch their current selection of TV commercials.)
DoCoMo announced today that they will launch “i-channel,” a news and information service, and compatible handsets, the 3G FOMA 701i-series. The service will be launched concurrently with three FOMA 701i models, which are to be released shortly. The three new 701i handsets (from Mitsubishi, NEC and Panasonic [.PDF]) will be compatible with the i-channel service and all standard FOMA services and functions, including videophone, Chaku Uta ring songs, Chaku Motion ring videos, Deco Mail (HTML mail), i-appli (Java) and Macromedia Flash applications. DoCoMo also introduced two hybrid units today; the ‘fashionable’ FOMA DOLCE and the GPS-enabled SA700iS from Sanyo.
Subscribers to i-channel will automatically receive various content, such as news, weather, entertainment reports, sports news and horoscopes, delivered to the phone’s standby screen as telop text. By pushing the i-channel button, a Flash-based UI channel list will appear and the user can select the channel they want to view.
ACCESS announced that its NetFront full Internet mobile browser has been selected by NTT DoCoMo for deployment in its 3G FOMA N901iS handset. The N901iS is part of DoCoMo’s 901iS Mobile Wallet series—the most advanced handset series ever developed by DoCoMo. In combination with ACCESS’ NetFront browser, the N901iS handset’s advanced functionality expands to deliver support for both i-mode as well as full Internet browsing. ACCESS’ NetFront browser provides N901iS end-users with a rich, full Internet mobile browsing experience that includes the ability to scale down standard Web pages to fit the width of the phone screen, thus eliminating the need for horizontal scrolling while significantly facilitating the mobile browsing experience.
ACCESS announced the availability of the English language version of NetFront® v3.2 for Pocket PC 2003/2003 Second Edition (SE) which supports Microsoft Windows Mobile 2003 SE. NetFront v3.2 for Pocket PC 2003/2003 SE builds on the success of ACCESS’ award-winning NetFront v3.1 for Pocket PC browser by providing support for key new technologies and features including JV-Lite(tm) 2 CE edition, ACCESS’ Sun authorized Java virtual machine which supports the Connected Device Configuration (CDC) standard, and native support for Macromedia Flash(tm).
Sanyo Electric Co., seeking to recover from a record loss last year, said it will resume supplying handsets to NTT DoCoMo Inc., Japan’s biggest mobile phone operator, for the first time since 1999. Sanyo will provide a handset for high-speed, or third- generation, service to Tokyo-based DoCoMo this year, said company spokesman Akihiko Oiwa, confirming a Nihon Keizai newspaper report. The Osaka-based company expects to ship 1 million of the handsets annually, and supply two other models starting next year.
