Qualcomm
Qualcomm

NEC Bullish on IC Platform Performance

NEC Electronics is looking for a sharp increase in profitability based on sales of platform ICs, particularly for mobile phones, according to CEO Toshio Nakajima. Last year, NEC Electronics had an 11 per cent market share in WCDMA baseband chips, behind Texas Instruments (TI) 42 per cent market share and Qualcomm’s 26 per cent, according to analyst iSuppli. Behind the plan is the development of platform ICs such as those envisaged by the recent Adcore-Tech consortium between NEC, NEC Electronics, Matsushita, Panasonic Mobile and TI.

Mobile Entertainment Forum Presentations on Video

Mobile Entertainment Forum Presentations on VideoNaviblog Corp., which showcased their local search and location-based information sharing technology at Mobile Monday Tokyo in May, gave a very entertaining presentation at the Mobile Entertainment Forum, part of the recent Wireless Japan 2006 trade show. In the presentation, Naviblog CEO & President Mandali Khalesi explained their browser-based approach to mobile products in more detail.

Naviblog is a finalist for this year’s Red Herring Asia 100, an award program recognizing the most promising and innovative private technology companies with high growth potential in Asia.

We also have clip of the opening remarks from Qualcomm’s Ted Matsumoto, one of Japan’s and Asia’s most knowledgeable mobile thinkers!

US and Japan to Lead Mobile TV Market

SoftBank Establishes Mobile TV DivisionSoftBank announced that it has established a new company, Mobile Media Planning Corp., which aims to conduct technical research on MediaFLO and plan new services utilizing such technology. Developed by QUALCOMM, the system enables distribution of multichannel broadcast optimized for mobile communications, including Clipcast, and distribute digital terrestrial broadcasts to mobile terminals and other devices. This technology is considered as one of the three major technologies following satellite broadcast and 1Seg broadcast, and it enables real time broadcast of 20 channels on one TV channel portion of frequency band (6MHz). We interviewed MediaFlo’s Ali Zamari during the recent Wireless Japan trade-show in Tokyo.

Mobile Media Planning plans to provide digital-tv broadcast distribution services for mobile terminals and other devices utilizing such technology for the development of mobile communications business of the SOFTBANK Group. Also, Mobile Media Planning will work on the study of technical potential of MediaFLO, by participating in the activities organized by external parties such as the VHF/UHF-band efficient use working group in Information and Communications Council, which discusses the proposal of multimedia broadcast technology including MediaFLO, and FLO Forum where supporting enterprises from around the world, such as QUALCOMM, participate.

Welcome to Japan's Wireless Frontier

Welcome to Japan's Wireless FrontierCurrently in it’s 11th year, Wireless Japan is evolving from Japan’s largest wireless & Mobile network technologies and services trade show into one of the largest in Asia. This event has become the hub of wireless dedicated gatherings in Asia with over 150 exhibitors and 30,000 attendees expected. Running July 19 – 21 at the space-age Tokyo BigSite exhibition center the annual event is attended, and endorsed, by most of the major players in mobile.

WWJ was on the scene, as usual, we have video interviews with Qualcomm about their new MediaFlo digital tv efforts and a hands-on demo with HTC’s new smartphone coming soon from DoCoMo. We also attended the Mobile Entertainment Forum session this afternoon and will have some of the presentations from that coming online as well. Meanwhile here’s a quick peek at some of the sights and sounds from the show floor today and links to our coverage from the event in years past.

Qualcomm to Integrate Windows OS

Qualcomm and Microsoft will work together to port the Windows Mobile operating system to certain Qualcomm chips, speeding time to market and potentially dropping the price of smart phones, the companies said. The chips are expected to become available to handset makers in the second half of this year and should hit shelves in 2007. By integrating and testing support for Windows Mobile on Qualcomm’s Mobile Station Modem chips, the companies hope to help device makers speed product development times.

Gaming Set to Repeat Mobile Music Success

Mobile Music Hot but Mobile Games will Blaze! by Mobikyo KKAs mobile music settles into a steady mainstream growth cycle, with now-well-established hardware and content offerings, many industry watchers are looking towards the Next Big Thing. We think they need look no further than portable gaming, which is set to take mobile by storm. All the ingredients for mobile gaming success are in place: key platforms, faster 3G networks, affordable and flat-rate data, and a keen, heavy using youth demographic that continues to display a never-ending quest for hardware upgrades. Take a look around the streets of Tokyo, and the conclusion is unmissable: gaming for mobile devices is set for impressive growth in the next few years.

To date, the limiting factor has been the actual devices, as it was at one stage with music. The Nintendo DS and Sony PSP, much like Apple’s iPod, have proven to be early major hits as stand-alone units, having sufficient onboard CPU and memory capabilities to run some intensive games. In view of the success of porting the well-known ‘Walkman‘ onto mobile phones, can it be that long before we see the PSP label on a prototype cell phone from Sony Ericsson?

The photo tells it all. Taken recently by WWJ digital media director Lawrence Cosh-Ishii in suburban Tokyo, it shows a group of mid-teen boys waiting for a train at Shimo-Kitazawa station; all are playing with a PSP, blissfully ignorant of the huge poster for KDDI/au’s new music campaign. Note also that the recent BREW 2006 Conference issued a release with the news that Qualcomm and Microsoft will port MS ‘Live Anywhere’ for X-Box 360 gaming onto BREW-enabled mobile handsets. If you don’t think these tech giants have got it right, just watch what the kids are doing!